University of North Carolina to Announce Results of Major Study on Disruptive Price Trends and Lidl's Entrance in U.S. Grocery Market

CHAPEL HILL, N.C., Jan. 8, 2018 /PRNewswire/ -- The University of North Carolina Kenan-Flagler Business School will host a conference call to unveil the results of a major study examining food prices trends among U.S. supermarket chains on Wednesday, January 10, 2018 at 2:00 pm ET. Amid news reports about the escalating price wars in the industry, the study focuses on the competitive price effect of Lidl's entry in the U.S. grocery market and the price-cutting strategies of Aldi, Food Lion, Kroger, Publix and Walmart.

What: Press Conference Call on Major Study Focusing on Disruptive Price Trends and Lidl's Entrance in U.S. Grocery Market

When: Wednesday, January 10, 2018 at 2:00 pm ET

How: Members of the media interested in participating in the call should email Ann Griffin at [email protected].

SOURCE University of North Carolina Kenan-Flagler Business School