The Next Phase of Content Marketing for Small Businesses

NEW YORK, March 21, 2013 /PRNewswire/ -- For the past decade small business marketers have been challenged with keeping up with the overwhelming demand for "more" content; more blog posts, more videos, more testimonials – the more, the better.

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Content marketing expert and founder of the Content Marketing Institute, Joe Pulizzi, believes it's necessary to reevaluate your current content marketing strategy, break free from the clutter of more and become epic in your content creation.  In the latest article on PR Newswire's PR Toolkit, "Content Marketing: Why More Content Isn't Better," Pulizzi provides a list of questions that will help guide you to determining if your content is worth sharing and when in fact less can be more.

To read the complete article, visit:  http://bit.ly/YIqwdd.

PR Newswire's PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations & marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses.  The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire                                   

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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