Professor Viktor, Author of Big Data: Fall in Love with Colors in Sichuan

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"I have seen very vivid colors in Sichuan. Also I experience culture here and appreciate changes & innovation brought by the cutting-edge technologies. I am very excited to see Sichuan's rich tourism resources displayed via these high-tech technologies."

News provided by

Tourism Administration of Sichuan Province

Sep 23, 2014, 03:41 ET

BEICHUAN, China, Sept. 23, 2014 /PRNewswire/ -- A few days ago, Viktor Mayer-Schonberger, Prof. of University of Oxford, and the author of "Big Data: A Revolution That Will Transform How We Live, Work, and Think," was invited to the 3rd Summit of Global Online Travel Agencies held at Beichuan county, Sichuan, China. He spoke highly of up-to-date IT applied in various tourism products and achievements made in smart travel in Sichuan, while visiting an interactive experience zone featured in the conference site.

The 3rd Summit of Global Online Travel Agencies Held in Beichuan, Sichuan, China (PRNewsFoto/Tourism Administration Sichuan)

Professor Viktor enjoyed the live scenes of famous scenic spots in Sichuan, such as Jiuzhaigou Valley, Mt. Emei and Dujiang irrigation system through the screens of the Operation Platform of Tourism Regulation and Safety Management in Sichuan. He also appreciated the real-time scenery taken above Beichuan by pilotless aeroplane through 3D glasses and experienced ancient Qiang culture in the conference venue. He also took photos with Zhu Ge Liang, an excellent politician, thinker and strategist in the period of the Three Kingdoms in Chinese history just through a postcard.

"I'd ike to thank the 3rd Summit of Global Online Travel Agents for combining so many important elements here. I am very happy to see things displayed by technology, and I feel that it has caught up with me in this aspect." Professor Viktor said.

Professor Viktor gave advices on how to market Sichuan tourism through Big Data. In his view, as Sichuan is rich in tourism resources, what Sichuan need to do is to distribute tourism related information to the outside world by multilingual ways, such as targeting various tourist groups by accurately analyzing their different demands via Big Data. In this way, Sichuan can attract more and more tourists.

Photo - http://photos.prnewswire.com/prnh/20140923/147767

SOURCE Tourism Administration of Sichuan Province