Path Interactive Named The 2017 North America Winner Of Google's Display Innovation Award

NEW YORK, Sept. 19, 2017 /PRNewswire/ -- Path Interactive, a leading New York City-based performance digital marketing agency, has been named the 2017 North America winner of the highly-coveted Google Premier Partner Award for Display Innovation.

https://premierpartnerawards.withgoogle.com/en/winners

This award recognizes Google's Premier Partners' most innovative and top-performing display advertising case studies, honoring agencies that excel in pushing the boundaries of display to drive performance for their clients.

Path Interactive was selected as the North America Display Innovation Award winner for its digital marketing efforts on behalf of iCIMS, a leading provider of cloud-based talent acquisition solutions. Path's submission outlined how Path Interactive and iCIMS together used innovative platform integrations and data analysis to connect offline conversions to impressions on the Google Display Network (GDN). Prior to this finding, the teams were forced to rely solely on click-based attribution. This new approach helped prove the indisputable value of display media as a digital marketing channel for iCIMS, helping the marketing teams make smarter decisions around advertising budget management. 

"We are pleased to be recognized by Google for our innovative work and efforts to prove out the value of each digital advertising channel," said Michael Candullo, Path Interactive's COO and Co-Founder. "Path Interactive has always been an innovative and ROI-driven agency and this is another fine example how we partnered with a great client like iCIMS to push beyond industry boundaries. Our teams continue to think differently in a way that challenges the norm and really moves the needle around search and display."

"Our team is excited to have been recognized by Google as an innovator within digital marketing" said Susan Vitale, iCIMS Chief Marketing Officer.  A leap in strategy like this enables us to make smarter business decisions bolstering growth and success at iCIMS. These types of improvements wouldn't be possible without such great employees and partners like Path Interactive.

To participate in the Premier Partner Awards, Google's Global Premier Partner Agencies submitted case studies detailing their most innovative digital marketing solutions. Additional award categories included Search Innovation, Mobile Innovation, Shopping Innovation, Video Innovation, and Growing Businesses Online. Judging panelists included representatives from Google well as third-party independent consultants such as Deloitte.

Path Interactive will now move on in the global awards to compete against the winners of the APAC and EMEA regions as the Americas nominee. Google will announce the global winners at the Global Google Partner Summit on the 28^th of September 2017.

About Path Interactive:

Path Interactive is a digital marketing agency headquartered in NYC's Flatiron District. Delivering results-oriented digital campaigns, Path Interactive possesses deep expertise in a full suite of performance marketing services including search engine marketing (SEM) and display management, SEO, social media marketing and advertising, and website design and development. Path Interactive's client list includes well-known brands such as the WWE, Scholastic, Time Inc., Jackson Hewitt, and the American Management Association. Ranked multiple times on Inc. Magazine's list of 5000 Fastest Growing Private Companies in the U.S., Path Interactive is also a two-time winner of Crain's Best Places to Work in New York City, and most recently was ranked the #3 Best Place to Work by AdAge in 2016.

Media Contact: Sarah Dryden, 1-646-9986231, [email protected]

SOURCE Path Interactive