Moontoast Names a Former ShopNBC, ShopAtHome, and AOL Executive to Lead Business Development

NASHVILLE, Tenn., June 28, 2011 /PRNewswire/ -- Moontoast announced today the appointment of Geoff Smith as the new vice president and general manager of business development for the company. Geoff brings over 15 years of successful e-commerce leadership, innovation, and growth from top Internet retailers. In his position, Smith will be responsible for developing strategic partnerships with large e-commerce, music, publishing, and consumer brand partners.  

"Geoff brings significant retail e-commerce experience, leadership and industry relationships to Moontoast," said Blair Heavey, CEO of Moontoast. "With our success in the music sector and Geoff's addition, Moontoast has the most experience and the best social distributed commerce platform to help Internet retailers engage and convert more consumers at the point of impression."

Smith has served as senior vice president, e-commerce for Value Vision Media, Inc. where he was in charge of strategic direction and day-to-day management of ShopNBC.com and ShopNBC.TV; senior vice president, interactive commerce for Shop At Home Network, a division of the E.W.Scripps Company, where he was responsible for online commerce for Shop At Home TV, Food Network Store, and the HGTV and DIY Store; president, Internet division for Personal Creations; and director, AOL Shopping Channel for America Online.

ABOUT MOONTOAST

Moontoast is the leading Social Distributed Commerce solution for affinity brands, retailers, musicians, athletes, celebrities and authors. Moontoast provides the first socially distributable commerce platform that facilitates engagement and monetization of consumers via social media networks, distributed affiliate sites and ad networks.  For more information visit www.moontoast.com.

SOURCE Moontoast

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