Magisto Opens Up API to Allow Mass Creation of Quality Movies in Minutes

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NEW YORK, Nov. 15, 2012 /PRNewswire/ -- Magisto, recently named by WIRED as one of Europe's Hottest Startups, today announced that it has released an API for developers in need of a quick, scalable way to automatically edit any collection of video clips in real-time. Since its official launch in January, millions of users have rated the Magisto app as the top video creation app in iOS and Google Play, and now, with the API release, the company further expands its user base to businesses.

Companies of all sizes can today leverage the creative power of Magisto to promote their apps, services, events, promotions and more through video. Approved developers that sign-up today will receive the API key and get 50 free video editing sessions.

"We have worked to build an exceptional user experience for people's personal videos and are now broadening that to the business and general developer community," said Oren Boiman, co-founder and CEO of Magisto.  "Small business professionals in particular have been asking when Magisto would be available for commercial use.  Now that our API is open, anyone from real-estate agents to content producers can find new ways to incorporate high-quality, edited videos for all of their promotional needs."

Magisto announced the API together with a partnership with the biggest European video digitalization service, FOREVER. FOREVER has digitized millions of legacy media, including 8mm, VHS, slides and more for consumers. Together, Magisto and FOREVER will turn rare pieces of 8mm film into edited movies with lively music and special effects.

"Our customers have millions of personal videos and they asked for an edited version in addition to the digital source video," said Nicolas Lebreton, CEO of FOREVER.  "Magisto and FOREVER provide for the first time a solution from the physical legacy media to a share worthy, edited video."

Click here to watch the FOREVER videos edited by Magisto.

Interested developers can contact Magisto in order to receive the API key. Those that are approved will initially receive free credits to test the API. The API is available for a limited time at $1 per standard quality or $2 per HD.  Larger companies can contact Magisto for custom packages. Payment will be determined by the total number of video sessions. 

Magisto is available on iOS, Android devices and on the Web at Magisto.com, through YouTube Create and its videos can be shared on Facebook, Twitter, YouTube or the Magisto community. Magisto launched on the iPhone with 4.5 stars in the iPhone App Store – as one of the highest-rated in the video and photography category - and ranked as the top application in a dozen countries.

About Magisto
Magisto launched in 2011 and offers a video editing solution that makes it easy for people to create and share their favorite videos in a click.  Magisto is funded by Horizons Ventures and Magma Venture Partners and is headquartered near Tel Aviv, Israel. To learn more, visit http://www.magisto.com

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