Kmart.com Expands Shopping Features in Time for the Holidays

HOFFMAN ESTATES, Ill., Nov. 11, 2010 /PRNewswire/ -- Just in time for the holidays, Kmart has announced expanded online shopping features and services to provide customers with even more convenient shopping choices. New this season and powered by the innovative mygofer service, customers can buy online via Kmart.com and pick up their items that same day at one of more than 600 Kmart stores.*

Customers can also shop the Kmart2go mobile website from a mobile device and then select in-store pickup for convenient shopping while on the go. Promotions via SMS text messages can even be sent directly to shoppers' mobile devices when they sign up.

"With the launch of these popular shopping options offered by Kmart.com, customers have more choices in how they shop for their holiday purchases," said Imran Jooma, president of eCommerce at Sears Holdings. "We're empowering our customers with all the choices they need to make shopping the most convenient for them, wherever they may be."

Customers can also use the Kmart2go mobile website or the Kmart2go iPhone or Android mobile application while shopping in the store. It provides access to detailed product descriptions on millions of products to help with the purchase decision.

"We are providing these convenient shopping solutions to customers so they will have the ability to find great gifts for everyone on their list while making it easy on their budget and allowing them to spend more time with the people who matter in their lives," added Jooma.

With continued focus on creating a shopping experience centered on customers, shoppers can enjoy the following offers this holiday season:

• Web-to-Store: For added convenience, customers can buy online and pick up in-store as soon as the very same day – thanks to the convenience and speed of the newly expanded mygofer service.
• Layaway: Kmart layaway gives customers the ability to reserve holiday purchases now, pay over time and pick up items right in time for the holidays. Both in-store and online, layaway is another solution Kmart provides its customers to give them flexibility to manage their holiday budget.
• Kmart2go Application: New, enhanced features on the Kmart2go mobile application allow customers to share and tweet their purchases or wish lists with friends and family. With the GPS or ZIP code locator, customers can find nearby store locations, hours and contact information.
• Free Shipping Holiday Promotions: Throughout the holiday on Kmart.com, customers may take advantage of free shipping offers on qualified orders.**
• ShipVantage Membership Program: Customers can enjoy free standard shipping on all Kmart.com purchases for 12 months for the membership fee of only $79. Customers also have the opportunity to enroll in a 30-day free trial membership. Discounted expedited mail options are also available through this program. Membership fee applies.

"At Kmart, we understand that our customers want to purchase holiday gifts for their friends and family but don't always have the time," Mark Snyder, chief marketing officer of Kmart, said. "To help ease the worries of holiday shopping, we introduced and enhanced several shopping features for customers so they can shop when they want and how they want."

About mygofer.com

mygofer.com is a service that turbo-charges brick-and-mortar retailer assortments by allowing customers to get items from those stores where and when they want them in new, convenient ways. mygofer.com provides a one-stop-shopping experience, offering a range of quality products including groceries, prescriptions, health and beauty products and electronics. It's fast and easy—the same day you place your order, it is available within hours for pickup at local participating Kmart and Sears stores, and in some locations for delivery. For more information, visit www.mygofer.com, a proud member of Sears Holdings Corporation (Nasdaq: SHLD).

About Kmart

Kmart, a wholly owned subsidiary of Sears Holdings Corporation (Nasdaq: SHLD), is a mass merchandising company that offers customers quality products through a portfolio of exclusive brands that include Jaclyn Smith, Joe Boxer, County Living, Route 66 and Smart Sense. For more information, visit the company's website at www.kmart.com or the Sears Holdings Corporation website at www.searsholdings.com.

*Availability varies by location. Visit Kmart.com/mygofer for more information.

**Items must be mailed and marked Sold by Kmart to be eligible. See Kmart.com for details.

SOURCE Kmart

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