Elex to Start Advertising Clash of Kings on German TV
BERLIN, April 30, 2015 /PRNewswire/ -- Clash of Kings is growing faster than all other hit games. Even if you're not one of the millions hooked on Clash of Kings on their mobile devices and PCs, you likely haven't been able to escape the game's addicts expressing frustration or begging for invitation codes on Facebook, Google+ or Twitter. And now it is coming to TV.
After launching in August last year, Clash of Kings became popular in Germany and other Western markets, it has already been downloaded more than 40 million times worldwide. The game was launched and marketed solely online very aggressively in Germany since its launch. It did well but was hindered by the lack of availability of good localization, the absence of establishment of local Elex staff and a competitive environment with hundreds of other mobile strategy games.
Over the past year, major mobile game publishers are seeing significant boosts in App Store and Google Play Store rankings for their titles following TV campaigns. While successes have been evident in Japan for some time, the practice is now spreading to Western markets. TV viewers aren't strangers to ads featuring mobile games anymore. They've seen Super Bowl commercials being flung through the air on the air, for instance, and they're probably going to start seeing a lot more of them, because they are working.
The game developer is going to begin running TV ads in Germany, by launching a TV advertising campaign, with spots created in Germany, aired nation-wide, in heavy rotation and specifically aimed at German players. "Want to sell your mobile game in 2015? You better make a TV commercial," said the company. "Germany is one of our key markets. Through television, we're seeing a ten-fold growth in our player volume. The first two commercials will be aired next week nationwide."
Contributing to the game's addictiveness is its Facebook integration. The game has been in the top 10 grossing apps for Google Play in over 75 countries, according to app analytics company App Annie. To play Clash of Kings for free quickly and effectively, for Android click here, for iOS click here, and for PC click here.
Contact:
Hyde Hao
Phone Number: +86-10-8280-0116
Email: [email protected]
SOURCE ELEX
Related Links
WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?
Newsrooms &
Influencers
Digital Media
Outlets
Journalists
Opted In
Share this article