Beko verlängert und erweitert Sponsoringvertrag mit FC Barcelona und kündigt Gerard Piqué als Global Ambassador für "Eat Like a Pro"-Initiative an

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Feb 15, 2018, 10:54 ET

ISTANBUL und BARCELONA, Spanien, February 16, 2018 /PRNewswire/ --

Beko wird globaler Hauptpartner des FC Barcelona 

Beko is the international home appliance brand of Arcelik and a Global Premium Partner of FC Barcelona. It offers product lines including major appliances, air conditioners, small appliances. Beko is the leading freestanding home appliances brand in Europe in white goods sector and has been the fastest growing brand in overall European market between 2000-2016 With its leading position, Beko is one of the most important players in the UK’s home appliances market ,holds top position in French freestanding and Polish total white goods markets. (PRNewsfoto/Beko)
Beko is the international home appliance brand of Arcelik and a Global Premium Partner of FC Barcelona. It offers product lines including major appliances, air conditioners, small appliances. Beko is the leading freestanding home appliances brand in Europe in white goods sector and has been the fastest growing brand in overall European market between 2000-2016 With its leading position, Beko is one of the most important players in the UK’s home appliances market ,holds top position in French freestanding and Polish total white goods markets. (PRNewsfoto/Beko)
Josep Maria Bartomeu, President of FC Barcelona adds: “Today we are celebrating and formalising a strategic partnership agreement with a global brand and Europe’s leading home appliances brand active in 5 continents, in more than 140 countries, Beko. We are united by a close and trusting relationship that began in the summer of 2014. Over this period, our club’s sporting successes and global projection have also been associated to the Beko image. As a result, Beko becomes a Main Partner alongside Rakuten and Nike. This partnership with a leading brand in their field is fundamental in remaining at the forefront of the elite in world football, while we also tackle the development of our major equity project, the Espai Barça and the strategic projects that will strengthen our position and singularity on a worldwide level.” (PRNewsfoto/Beko)
Josep Maria Bartomeu, President of FC Barcelona adds: “Today we are celebrating and formalising a strategic partnership agreement with a global brand and Europe’s leading home appliances brand active in 5 continents, in more than 140 countries, Beko. We are united by a close and trusting relationship that began in the summer of 2014. Over this period, our club’s sporting successes and global projection have also been associated to the Beko image. As a result, Beko becomes a Main Partner alongside Rakuten and Nike. This partnership with a leading brand in their field is fundamental in remaining at the forefront of the elite in world football, while we also tackle the development of our major equity project, the Espai Barça and the strategic projects that will strengthen our position and singularity on a worldwide level.” (PRNewsfoto/Beko)
Beko ‘Eat Like A Pro’ ambassador and FC Barcelona star Gerard Piqué comments: “I am thrilled to be the ambassador for such an important and ground-breaking campaign. As I started to compete from such an early age, I grew to appreciate the importance of healthy eating and nutrition and now as a father of two, it feels even more important than ever before. The global statistics surrounding childhood obesity are shocking and are not showing any signs of improvement, which is why I am proud to be working with Beko and my club to help tackle this global issue.” (PRNewsfoto/Beko)
Beko ‘Eat Like A Pro’ ambassador and FC Barcelona star Gerard Piqué comments: “I am thrilled to be the ambassador for such an important and ground-breaking campaign. As I started to compete from such an early age, I grew to appreciate the importance of healthy eating and nutrition and now as a father of two, it feels even more important than ever before. The global statistics surrounding childhood obesity are shocking and are not showing any signs of improvement, which is why I am proud to be working with Beko and my club to help tackle this global issue.” (PRNewsfoto/Beko)
Vice Chairman Koç Holding, the largest conglomerate of Turkey and parent company of Beko, Ali Y. Koç comments: “We are delighted to extend our relationship with FC Barcelona, one of the world’s greatest football clubs. Beko, like FC Barcelona has a proud and long-standing history of constantly striving to improve standards and break new ground. Not only this, but we believe that sport has an incredible power to bring people together through shared values, team spirit and the challenge to better ourselves day after day. We are therefore, proud to have FC Barcelona at our side, as we strive for even greater global growth and success in the years to come.” (PRNewsfoto/Beko)
Vice Chairman Koç Holding, the largest conglomerate of Turkey and parent company of Beko, Ali Y. Koç comments: “We are delighted to extend our relationship with FC Barcelona, one of the world’s greatest football clubs. Beko, like FC Barcelona has a proud and long-standing history of constantly striving to improve standards and break new ground. Not only this, but we believe that sport has an incredible power to bring people together through shared values, team spirit and the challenge to better ourselves day after day. We are therefore, proud to have FC Barcelona at our side, as we strive for even greater global growth and success in the years to come.” (PRNewsfoto/Beko)
Beko is the international home appliance brand of Arcelik and a Global Premium Partner of FC Barcelona. It offers product lines including major appliances, air conditioners, small appliances. Beko is the leading freestanding home appliances brand in Europe in white goods sector and has been the fastest growing brand in overall European market between 2000-2016 With its leading position, Beko is one of the most important players in the UK’s home appliances market ,holds top position in French freestanding and Polish total white goods markets. (PRNewsfoto/Beko) Josep Maria Bartomeu, President of FC Barcelona adds: “Today we are celebrating and formalising a strategic partnership agreement with a global brand and Europe’s leading home appliances brand active in 5 continents, in more than 140 countries, Beko. We are united by a close and trusting relationship that began in the summer of 2014. Over this period, our club’s sporting successes and global projection have also been associated to the Beko image. As a result, Beko becomes a Main Partner alongside Rakuten and Nike. This partnership with a leading brand in their field is fundamental in remaining at the forefront of the elite in world football, while we also tackle the development of our major equity project, the Espai Barça and the strategic projects that will strengthen our position and singularity on a worldwide level.” (PRNewsfoto/Beko) Beko ‘Eat Like A Pro’ ambassador and FC Barcelona star Gerard Piqué comments: “I am thrilled to be the ambassador for such an important and ground-breaking campaign. As I started to compete from such an early age, I grew to appreciate the importance of healthy eating and nutrition and now as a father of two, it feels even more important than ever before. The global statistics surrounding childhood obesity are shocking and are not showing any signs of improvement, which is why I am proud to be working with Beko and my club to help tackle this global issue.” (PRNewsfoto/Beko) Vice Chairman Koç Holding, the largest conglomerate of Turkey and parent company of Beko, Ali Y. Koç comments: “We are delighted to extend our relationship with FC Barcelona, one of the world’s greatest football clubs. Beko, like FC Barcelona has a proud and long-standing history of constantly striving to improve standards and break new ground. Not only this, but we believe that sport has an incredible power to bring people together through shared values, team spirit and the challenge to better ourselves day after day. We are therefore, proud to have FC Barcelona at our side, as we strive for even greater global growth and success in the years to come.” (PRNewsfoto/Beko)

Beko, die führende Haushaltsgerätemarke in Europa, gab die Verlängerung seines Sponsoringvertrags mit dem FC Barcelona bekannt, der in den kommenden drei Sportsaisons eine Reihe spannender gemeinsamer Initiativen bringen wird.

     (Photo: https://mma.prnewswire.com/media/642740/Beko_Eat_Like_a_Pro.jpg )

     (Photo: https://mma.prnewswire.com/media/642739/Beko_FC_Barcelona_Partnership.jpg )

     (Photo: https://mma.prnewswire.com/media/642741/Beko_FC_Barcelona.jpg )

     (Photo: https://mma.prnewswire.com/media/642742/Josep_Maria_Bartomeu_and_Ali_Y_Koc.jpg )

Die Vereinbarung wurde auf der gemeinsamen Pressekonferenz im Auditori 1899 der Camp Nou-Klubanlage des FC Barcelona bekannt gegeben. Dieser neue Vertrag etabliert Beko als Hauptpartner und verleiht dem Unternehmen förmlich den Titel des offiziellen Training-Partners vom FC Barcelona - und gleichzeitig bleibt Beko die erste Wahl für Haushaltsgeräte des FC Barcelona.  

Beko konnte so sein Markenbewusstsein über die weltweite, ca. 300 Millionen starke Fangemeinde des FCB verbreiten. Die Marke ist außerdem einer der 3 bekanntesten Sponsoren in 13 Ländern. An der Spitze liegen dabei die osteuropäischen Länder, die das höchste Sponsoring-Bewusstsein aufweisen. Seit dem Anfang des Sponsoringverhältnisses zu Beginn der Saison 2014-2015 strebte Beko nach stetigem Wachstum in Spanien und wurde eine der führenden drei Marken auf diesem Markt. Als führende Marke für unabhängige Haushaltsgeräte wird Beko auch insbesondere in Asien-Pazifik, Nahost und Afrika sowie in Osteuropa immer bekannter.

"NICHT NUR SPONSORING, SONDERN SOZIALES ENGAGEMENT" 

Beide Marken haben gemeinsame Werte, die auf dem Wunsch beruhen, einen Unterschied im Leben von Menschen zu machen, sowohl lokal als auch global. Diese gemeinsame Vision führte zu einer globalen Initiative von Beko, 'Eat Like A Pro', und heute kündigten Beko und der FC Barcelona Gerard Piqué als globalen Botschafter für das Programm an.

Die 'Eat Like A Pro'-Kampagne soll die globale Epidemie übergewichtiger Kinder bekämpfen. Dazu zeigt sie Eltern und Kindern, was ihre Helden essen, um Höchstleistungen zu erzielen, um ihnen so die Bedeutung gesunder Ernährung und Essgewohnheiten zu vermitteln.

Film zur 'Eat Like A Pro'-Kampagne: https://youtu.be/EUdm3g4qUpY

Beko ist die internationale Hausgerätemarke der Arçelik-Gruppe und ein Global Premium Partner des FC Barcelona. Das Unternehmen bietet große Haushaltsgeräte, Klimaanlagen und kleine Haushaltsgeräte an. Beko ist die führende Marke für freistehende Haushaltsgeräte in Europa im Sektor Weißware und war zwischen 2000 und 2016 die am schnellsten expandierende Marke auf dem europäischen Markt insgesamt. Mit dieser Führungsposition ist Beko einer der wichtigsten Akteure auf dem Haushaltsgerätemarkt im Vereinigten Königreich, hält die Top-Position im Bereich freistehende Geräte in Frankreich sowie für den gesamten Weißwaremarkt in Polen.  

Eat Like A Pro: http://www.Beko.com/eatlikeapro. Beko Global Team: [email protected]

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