Beko prolonge et déploie son accord de sponsor avec le FC Barcelone, et nomme Gerard Piqué ambassadeur mondial de son initiative Eat Like a Pro

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Beko

Feb 15, 2018, 10:52 ET

ISTANBUL et BARCELONE, Espagne, February 16, 2018 /PRNewswire/ --

Beko devient le principal partenaire mondial du FC Barcelone 

Beko is the international home appliance brand of Arcelik and a Global Premium Partner of FC Barcelona. It offers product lines including major appliances, air conditioners, small appliances. Beko is the leading freestanding home appliances brand in Europe in white goods sector and has been the fastest growing brand in overall European market between 2000-2016 With its leading position, Beko is one of the most important players in the UK’s home appliances market ,holds top position in French freestanding and Polish total white goods markets. (PRNewsfoto/Beko)
Beko is the international home appliance brand of Arcelik and a Global Premium Partner of FC Barcelona. It offers product lines including major appliances, air conditioners, small appliances. Beko is the leading freestanding home appliances brand in Europe in white goods sector and has been the fastest growing brand in overall European market between 2000-2016 With its leading position, Beko is one of the most important players in the UK’s home appliances market ,holds top position in French freestanding and Polish total white goods markets. (PRNewsfoto/Beko)
Josep Maria Bartomeu, President of FC Barcelona adds: “Today we are celebrating and formalising a strategic partnership agreement with a global brand and Europe’s leading home appliances brand active in 5 continents, in more than 140 countries, Beko. We are united by a close and trusting relationship that began in the summer of 2014. Over this period, our club’s sporting successes and global projection have also been associated to the Beko image. As a result, Beko becomes a Main Partner alongside Rakuten and Nike. This partnership with a leading brand in their field is fundamental in remaining at the forefront of the elite in world football, while we also tackle the development of our major equity project, the Espai Barça and the strategic projects that will strengthen our position and singularity on a worldwide level.” (PRNewsfoto/Beko)
Josep Maria Bartomeu, President of FC Barcelona adds: “Today we are celebrating and formalising a strategic partnership agreement with a global brand and Europe’s leading home appliances brand active in 5 continents, in more than 140 countries, Beko. We are united by a close and trusting relationship that began in the summer of 2014. Over this period, our club’s sporting successes and global projection have also been associated to the Beko image. As a result, Beko becomes a Main Partner alongside Rakuten and Nike. This partnership with a leading brand in their field is fundamental in remaining at the forefront of the elite in world football, while we also tackle the development of our major equity project, the Espai Barça and the strategic projects that will strengthen our position and singularity on a worldwide level.” (PRNewsfoto/Beko)
Beko ‘Eat Like A Pro’ ambassador and FC Barcelona star Gerard Piqué comments: “I am thrilled to be the ambassador for such an important and ground-breaking campaign. As I started to compete from such an early age, I grew to appreciate the importance of healthy eating and nutrition and now as a father of two, it feels even more important than ever before. The global statistics surrounding childhood obesity are shocking and are not showing any signs of improvement, which is why I am proud to be working with Beko and my club to help tackle this global issue.” (PRNewsfoto/Beko)
Beko ‘Eat Like A Pro’ ambassador and FC Barcelona star Gerard Piqué comments: “I am thrilled to be the ambassador for such an important and ground-breaking campaign. As I started to compete from such an early age, I grew to appreciate the importance of healthy eating and nutrition and now as a father of two, it feels even more important than ever before. The global statistics surrounding childhood obesity are shocking and are not showing any signs of improvement, which is why I am proud to be working with Beko and my club to help tackle this global issue.” (PRNewsfoto/Beko)
Vice Chairman Koç Holding, the largest conglomerate of Turkey and parent company of Beko, Ali Y. Koç comments: “We are delighted to extend our relationship with FC Barcelona, one of the world’s greatest football clubs. Beko, like FC Barcelona has a proud and long-standing history of constantly striving to improve standards and break new ground. Not only this, but we believe that sport has an incredible power to bring people together through shared values, team spirit and the challenge to better ourselves day after day. We are therefore, proud to have FC Barcelona at our side, as we strive for even greater global growth and success in the years to come.” (PRNewsfoto/Beko)
Vice Chairman Koç Holding, the largest conglomerate of Turkey and parent company of Beko, Ali Y. Koç comments: “We are delighted to extend our relationship with FC Barcelona, one of the world’s greatest football clubs. Beko, like FC Barcelona has a proud and long-standing history of constantly striving to improve standards and break new ground. Not only this, but we believe that sport has an incredible power to bring people together through shared values, team spirit and the challenge to better ourselves day after day. We are therefore, proud to have FC Barcelona at our side, as we strive for even greater global growth and success in the years to come.” (PRNewsfoto/Beko)
Beko is the international home appliance brand of Arcelik and a Global Premium Partner of FC Barcelona. It offers product lines including major appliances, air conditioners, small appliances. Beko is the leading freestanding home appliances brand in Europe in white goods sector and has been the fastest growing brand in overall European market between 2000-2016 With its leading position, Beko is one of the most important players in the UK’s home appliances market ,holds top position in French freestanding and Polish total white goods markets. (PRNewsfoto/Beko) Josep Maria Bartomeu, President of FC Barcelona adds: “Today we are celebrating and formalising a strategic partnership agreement with a global brand and Europe’s leading home appliances brand active in 5 continents, in more than 140 countries, Beko. We are united by a close and trusting relationship that began in the summer of 2014. Over this period, our club’s sporting successes and global projection have also been associated to the Beko image. As a result, Beko becomes a Main Partner alongside Rakuten and Nike. This partnership with a leading brand in their field is fundamental in remaining at the forefront of the elite in world football, while we also tackle the development of our major equity project, the Espai Barça and the strategic projects that will strengthen our position and singularity on a worldwide level.” (PRNewsfoto/Beko) Beko ‘Eat Like A Pro’ ambassador and FC Barcelona star Gerard Piqué comments: “I am thrilled to be the ambassador for such an important and ground-breaking campaign. As I started to compete from such an early age, I grew to appreciate the importance of healthy eating and nutrition and now as a father of two, it feels even more important than ever before. The global statistics surrounding childhood obesity are shocking and are not showing any signs of improvement, which is why I am proud to be working with Beko and my club to help tackle this global issue.” (PRNewsfoto/Beko) Vice Chairman Koç Holding, the largest conglomerate of Turkey and parent company of Beko, Ali Y. Koç comments: “We are delighted to extend our relationship with FC Barcelona, one of the world’s greatest football clubs. Beko, like FC Barcelona has a proud and long-standing history of constantly striving to improve standards and break new ground. Not only this, but we believe that sport has an incredible power to bring people together through shared values, team spirit and the challenge to better ourselves day after day. We are therefore, proud to have FC Barcelona at our side, as we strive for even greater global growth and success in the years to come.” (PRNewsfoto/Beko)

Marque leader de l'électroménager en Europe, Beko a annoncé la prolongation de son parrainage du FC Barcelone, ce qui sera l'occasion d'un certain nombre de belles initiatives conjointes au cours des trois prochaines saisons sportives.

     (Photo: https://mma.prnewswire.com/media/642740/Beko_Eat_Like_a_Pro.jpg )

     (Photo: https://mma.prnewswire.com/media/642739/Beko_FC_Barcelona_Partnership.jpg )

     (Photo: https://mma.prnewswire.com/media/642741/Beko_FC_Barcelona.jpg )

     (Photo: https://mma.prnewswire.com/media/642742/Josep_Maria_Bartomeu_and_Ali_Y_Koc.jpg )

Annoncé à la conférence de presse conjointe à l'Auditori 1899 dans les installations du FC Barcelone au Camp Nou, ce nouvel accord établit Beko comme partenaire principal et lui confère formellement le titre de partenaire d'entraînement officiel du FC Barcelone, dont il reste le choix préférentiel pour les appareils électroménagers.

Beko tire parti de la notoriété de sa marque auprès de la base de supporters du FCB qui avoisinent les 300 millions dans le monde. La marque bénéficie aussi du fait qu'elle est parmi les trois premiers sponsors dont on se souvient dans 13 pays dominés par l'Europe de l'Est où la notoriété des sponsors est la plus élevée. Depuis le début de la saison 2014-2015 quand a commencé la première période du contrat, Beko a connu une croissance constante en Espagne pour devenir l'une des trois grandes marques du marché. Arrivant en tête des marques d'appareils électroménagers autonomes, elle a également augmenté la notoriété de sa marque plus particulièrement en Asie-Pacifique, au Moyen-Orient, en Afrique et en Europe de l'Est.

« PAS UNIQUEMENT UN PARRAINAGE, MAIS AUSSI UNE CAUSE SOCIALE » 

Ces deux noms respectent des valeurs communes, enracinées dans le désir de faire une différence dans la vie des gens à la fois localement et mondialement. Ce partage d'une même vision s'est traduit dans l'initiative mondiale de Beko, 'Eat Like A Pro' (Manger comme un pro) et aujourd'hui Beko et le FC Barcelone ont fait part de la nomination de Gerard Piqué comme ambassadeur mondial de ce programme.

'Eat Like A Pro' cherche à s'attaquer à l'épidémie mondiale d'obésité infantile en sensibilisant parents et enfants sur l'importance d'habitudes alimentaires et d'une nutrition saines, et en leur montrant ce que mangent leurs héros pour accomplir leurs meilleures performances.

Film de la campagne 'Eat Like A Pro': https://youtu.be/EUdm3g4qUpY

Beko est la marque internationale d'électroménager d'Arcelik et un partenaire mondial de première classe du FC Barcelone. Elle propose des lignes de produits comprenant des appareils importants, des climatiseurs et du petit électroménager. Beko est la marque la plus importante en Europe des appareils autonomes pour la maison dans le secteur des articles blancs. Elle a été la marque à la croissance la plus rapide sur l'ensemble du marché européen entre 2000 et 2016. Avec sa position de leader, Beko est l'un des principaux acteurs sur le marché des appareils domestiques au Royaume-Uni, et elle est en première place sur tout l'électroménager autonome 'blanc' sur ces marchés également en France et en Pologne.

'Eat Like A Pro', Manger comme un pro sur http://www.Beko.com/eatlikeapro. Équipe mondiale de Beko : [email protected]

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