Arrivalist and Tourism Economics Partner to Inform Travel Sector Marketing Analysis
Under new partnership, Arrivalist's data sets will integrate with Tourism Economics' insights
NEW YORK, March 20, 2019 /PRNewswire/ -- Arrivalist, the first and only travel location data company of its kind to empower marketers with in-market visitor movement patterns, announced its partnership with Tourism Economics to strengthen the economic company's internal market analysis capabilities.
Tourism Economics, an Oxford Economics company, focuses on the intersection of the economy and travel sector to provide its clients with global travel intelligence, economic impact studies and policy analysis. Arrivalist's location services will be integrated into Tourism Economics' models to track international visits to the United States, providing invaluable insights to empower research and inform strategic business recommendations.
"Understanding the travel patterns of international visitors is instrumental in our ability to develop strategic recommendations, and we are thrilled to integrate Arrivalist intelligence into these efforts," said Adam Sacks, president of Tourism Economics. "Through Arrivalist's location data, we are able to incorporate the valuable insights found in visitor patterns from Canada, Mexico and Brazil."
Beginning with analysis of 2018 trends, Tourism Economics will incorporate Arrivalist metrics on device counts from over 330,000 international trips from Canada, Mexico and Brazil into calculations of visitation to 50 U.S. cities in all 50 states. The distribution of observed mobile devices will focus on overnight visitors and will be combined with existing immigration, credit card, aviation and survey data to produce robust estimates of travel volumes, nights spent and spending of visitors.
"We are delighted to partner with a highly-regarded company like Tourism Economics as our first market research client," said Cree Lawson, founder and CEO of Arrivalist. "Arrivalist has seen a lot of new interest in our data within the market research category and we're glad our first step into this realm could be with such a highly esteemed client."
About Tourism Economics
Tourism Economics is an Oxford Economics company with a singular objective: combine an understanding of tourism dynamics with rigorous economics to answer the most important questions facing destinations, developers and strategic planners. By combining quantitative methods with industry knowledge, Tourism Economics delivers global travel data and forecasts covering 190 countries, 300 cities and 50 U.S. states, along with custom forecast models, tourism policy analysis and economic impact studies. Visit tourismeconomics.com to learn more.
About Arrivalist
Arrivalist is the next-generation Visitation Intelligence company that empowers marketers with a new suite of measurements to evaluate the lifetime value of a visitor. The company's patent-pending technology is used by over 130 location marketers around the world. The company analyzes the changing locations of computing devices to provide marketers with unique business intelligence about how consumers interact with the locations they market and how their media attracts visitors. Visit www.arrivalist.com to learn more.
Media Contact: Emily Wright
Email: [email protected]
Phone: 414.247.2138
SOURCE Arrivalist
Related Links
WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?
Newsrooms &
Influencers
Digital Media
Outlets
Journalists
Opted In
Share this article