A China-based company acquires the CICABEL brand from a French medical products maker

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An executive at Grand Fan Group said that as part of its ongoing expansion plans, the company is committed to developing new brands specifically for China's makeup and skin care market, while continuing to improve its three existing hair and body wash and care brands. This acquisition of a French brand represents Grand Fan Group's first strategic foray into the skin care sector.

CICABEL is a 130-year-old brand of French medical products manufacturer Santinov. Santinov created and launched the CICABEL mask using stem cells as the principal component, following years of research and development on the back of strong technological competence. In line with accepted biotechnology and medical standards, the CICABEL mask is one of few beauty products based on bio-medical technologies available in the market.

As a consumer preference for high-tech skin care therapies took hold in the market, CICABEL started to draw a lot of attention. Grand Fan Group had the foresight to spot the game-changing therapy as a great opportunity to expand into China's skin care market.

Although an enhanced awareness of skin care has led to an increasingly strong demand for beauty products over the last several years, the weak performance of most facial mask products available in the market has served to discourage consumers.

A Grand Fan Group executive added: "China's skin care market needs a leading brand. With our strong confidence in high-tech approaches when it comes to improving one's appearance, we decided to take over CICABEL." Grand Fan Group's deal is representative of the company's and its peers' new approach to growing their businesses. The group expects that CICABEL is to be a game-changer and become a leading brand in China's domestic market.

SOURCE CICABEL