How to Maximize Your Press Release:
Lessons from a Well-Known Brand

“At Chipotle, we certainly believe the press release is still alive and well,” declares Erin Wolford, Vice President of External Communications at Chipotle, to begin this conversation with Glenn Frates, Regional Vice President of North America for PR Newswire.

During their chat, Erin and Glenn discuss the creative ways Chipotle has used the press release to share their latest brand news with their audience.

In this conversation, you’ll learn:

• How Chipotle uses a multichannel comms strategy to engage their audience
  
• How to determine what brand stories are newsworthy enough for a press release
• Why multimedia is a critical component of creating an engaging comms campaign

The thoughtful approach and consideration Chipotle undertakes prior to executing creative PR campaigns serves as a masterclass for any brand hoping to make a splash and get noticed by their audience.