News from university of wisconsin-eau claire A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle.

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Jan 26, 2011, 11:15 ET Celebrities Lose Influence in Super Bowl Ads, Researchers Find

If the companies that spend millions to advertise in the Super Bowl want viewers to like their ads, the ads should feature a cute kid instead of a...

Feb 10, 2010, 03:10 ET Stock Price of Olympics Advertisers Out-Performs S&P 500

With increasing attention being paid to marketing accountability, firms must justify their advertising expenditures with financial results. Drs. Rama ...

Jan 25, 2010, 03:54 ET Marketing Professors Report New Findings in Super Bowl Ad Success

A little goes a long way when it comes to companies talking about their products in advertisements aired during the Super Bowl, say University of...

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