Zumba Fitness Partners With MWW Group as Agency of Record

NEW YORK, July 21, 2011 /PRNewswire/ -- MWW Group (www.mww.com), one of the top ten global independent public relations firms, announced today that it has been retained by Zumba Fitness (www.zumba.com) as the company's public relations agency of record.  Originating ten years ago as a dance-fitness program, the Zumba Fitness brand has today become a global movement in more than 125 countries.  The brand encompasses Zumba Academy™ for licensed Zumba Instructors; Zumba® Classes, Zumbawear®  apparel and accessories; Z-Life magazine, the Zumba Fitness Exhilarate™ DVD collection and the Zumba Fitness video game for Nintendo Wii, Xbox 360 and Playstation.

As agency of record, MWW Group will develop and guide strategy for all of the company's communications initiatives including implementing a multi-pronged program to help Zumba Fitness strengthen and grow its foothold as the leading global multimedia fitness company.

The Zumba Fitness account will be managed by MWW Group's industry-recognized Health and Fitness Practice.  The firm has extensive experience in the health and fitness sector, with past and present clients including Gold's Gym, Nutrisystem, Everlast and Bally Total Fitness, among others.  The account team, which includes seasoned communications practitioners who are also certified personal trainers, aerobic instructors and nutrition experts, brings a rich and deep understanding of the category and relationships with the influencers who drive the conversation across all key traditional and social mediums.

"Zumba Fitness is a global phenomenon that has transcended the fitness industry, impacting everything from fashion and music to entertainment and gaming," said Alissa Blate, executive vice president and global consumer marketing practice leader. "As a rapidly growing multimedia fitness brand, Zumba Fitness is at a critical juncture as it looks to expand its foothold in the fitness, entertainment and business categories.  We look forward to working with the company's leadership team to help this incredible brand continue to realize its potential."

Zumba Fitness is the only Latin-inspired dance-fitness program that blends hot international tunes with dynamic yet simple exercise moves that effectively burn calories and tone all muscle groups. The company operates a range of business including clothing and apparel, DVDs and video games, magazines and branded content and original Zumba Fitness music, among other ventures.

"MWW Group brings rich experience in health and fitness and in multiple categories that are of critical importance to our brand including entertainment, music, fashion and corporate and executive branding," said Alberto Perlman, co-founder and CEO of Zumba Fitness.  "Their team will be ideal strategic partners as we continue to extend the influence of Zumba Fitness and help to grow what is already a very powerful brand."

About Zumba Fitness, LLC

Zumba Fitness is the largest dance-fitness company in the world known for the Zumba® program, a blend of contagious and easy-to-follow choreographies set to upbeat international rhythms.  Coined the "fitness-party," Zumba® classes provide an effective total-body workout, which tone and sculpt while burning fat.  In 2011, Zumba Fitness celebrates 10 years of changing lives as more than 12 million devotees attend weekly Zumba classes across 125 countries in 110,000 locations.  In addition to the original Zumba program, there are now four specialty programs: the Zumba Gold® program, a modified version for active older adults; the Zumba® Toning program featuring lightweight, maraca-like Zumba® Toning Sticks; the Aqua Zumba® program, the ultimate "pool party" workout; and the Zumbatomic® program, kid-friendly Zumba routines.  For at-home fitness, the brand offers the Zumba® Fitness Total Body Transformation DVD Set and the cutting-edge Zumba® Fitness Exhilarate™ DVD collection; both feature original Zumba® fitness music created by Grammy award-winning producers.  For more information or to find a live class, visit www.zumba.com and find us on Facebook and Twitter.

About MWW Group

MWW Group is one of the nation's top mid-sized public relations firms and one of the ten largest independent global agencies. The company is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.

Through its "Network PR" approach, MWW Group helps its clients re-architect the conversation surrounding their brands to increase trust and relevance and drive action among key stakeholders.  Among its numerous awards for client work, the agency has been recognized as 2011 "Midsize Agency of the Year" and 2010 "Strategic PR Agency of the Year" by the Holmes Report and has received accolades from PR News for "Team of the Year," "Digital Firm of the Year" and "Top Places to Work in PR."

To learn more about MWW Group, visit www.mww.com, Facebook, Twitter and LinkedIn.

SOURCE MWW Group

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