ZOYA Wins 2017 Allure Best of Beauty

CLEVELAND, Oct. 5, 2017 /PRNewswire/ -- ZOYA, a leader in fashion-forward, color-trend development company for nails and lips, is thrilled to announce its second award win for the prestigious Allure "Best of Beauty" Awards for Best Base Coat in the Nails category.

Held annually for over twenty years, the Allure "Best of Beauty" Awards is considered to be one of the most influential distinctions in the health and beauty industry with their signature seal of approval bestowed upon winners. Allure's editors research and test thousands of products – from mass to prestige, classic to cutting-edge – to identify the best-of-the-best. Each year the award winners represent the most effective and innovative products in the marketplace.

Selected for its highly effective performance capabilities, the ZOYA Naked Manicure Naked Base enriches weak nails with vitamins, proteins and amino acids, while filling in ridges in nails for a professional-style nail base able to stand on its own or prepare the nail for a swipe of color.

"It's an honor to have the Naked Manicure Naked Base selected as a winner for this year's awards, which is the second product from the Naked Manicure system to be chosen for the Best of Beauty Awards," says CEO Leo Reyzis. "A lot of time, research and dedication has been spent in the creation of the Naked Manicure to ensure real results – it's exciting to know the experts at Allure agree." Thoughtfully manufactured in the United States, all ZOYA products start with the highest quality ingredients, and are developed by an in-house group of color experts.

About ZOYA:
The leading innovator in the development of fashion-forward nail shade and texture, ZOYA, is a premiere color company with in-house trend analysis experts that create and define the it shades of each season. With over 300 seasonal, classic and micro-trend shades, each color is custom created to be perfectly wearable, vegan-friendly, and safe for use during pregnancy and the longest wearing natural nail polish on the market. The first to market with 5-Free polishes, ZOYA has continued to improve its formulations and now offers consumers revolutionary 10-free breathable formulations free of; Formaldehyde, Formaldehyde Resin, Dibutl, Toluene, Camphor, TPHP, Parabens, Xylene, Ethyl, Tosylamide and Lead. ZOYA Nail Polish is highly coveted from top designers and spa professionals to the girl that loves a good mani-pedi.

About Allure:
Trusted by consumers since 1996, the Allure Best of Beauty Awards are considered the beauty industry's ultimate stamp of approval. Allure's editors research and test thousands of products – from mass to prestige, classic to cutting-edge – to identify the best-of-the-best. Each year the award winners represent the most effective and innovative products in the marketplace.

SOURCE ZOYA

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http://www.zoya.com