Zotos Professional Introduces Flashes Of Color And A Splash Of Shine

AGEbeautiful Permanent Liqui-Creme Haircolor Adds New Shades and Moisturizing Vitamin E

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Nov 11, 2014, 02:00 ET

DARIEN, Conn., Nov. 11, 2014 /PRNewswire/ -- AGEbeautiful Permanent Liqui-Creme Anti-Aging Haircolor from Zotos Professional is a favorite of salon professionals everywhere—and now, there are two more reasons for experts to love it: the brand has added 6 Hot New Shades to their color palette, and infused the entire line with shine-boosting vitamin E.

AGEbeautiful Anti-Aging Permanent Liqui-Creme Haircolor adds 6 Hot New Shades, and infused the entire line with shine boosting vitamin E. Vitamin E helps hair stays hydrated and moisturized for scalp and hair health. Penetrating deeply and absorbs quickly to offer 100% gray coverage for up to 8 weeks, and leaves hair instantly feeling fuller, silkier and more radiant with 2X more shine.

Known for its award-winning gray coverage, AGEbeautiful Permanent Liqui-Creme Haircolor is debuting a series of new "Flash of Color" shades. Artistic Director Mike Petrizzi explains that these new shades give a tone-on-tone effect with a diffused yet brilliant layer of color over seemingly natural base colors. (For example, a rich, dark brunette will transform into a shimmering midnight blue in the sun, or a deep, gorgeous brown will show a glimmer of rich red.) The bold-on-basic approach is designed to give clients a luminous, better-than-natural effect to update their look.

The new shades include:

1B Blue Black
3B Darkest Blue
4V Dark Plum Brown
5RR Medium Intense Red
5RB Medium Raspberry Brown
6RB Light Raspberry Brown

Better still? All of AGEbeautiful's 44 Permanent Liqui-Creme shades have now been fortified with moisturizing vitamin E, already included in the brand's Permanent Liquid Haircolor formulas. Antioxidant vitamin E helps hair stay hydrated and moisturized for scalp and hair health. It penetrates deeply and absorbs quickly to offer 100% gray coverage for up to 8 weeks, and leaves hair instantly feeling fuller, silkier and more radiant with 2X more shine.*

As ever, all AGEbeautiful formulas are designed to fight all 5 signs of aging hair: loss of volume, manageability, color, moisture and shine. And they're still packed with the same powerful ingredients to combat these issues: melanin, keratin peptide and a conditioning technology with silk protein that helps replenish hair with the essential components that are lost with aging.

Exclusively available at Sally Beauty.

Zotos Professional: Real solutions. Remarkable results.

*Vs. untreated hair.

Media Contact: Jodi Cioffi – Sr. Communication Manager
100 Tokeneke Rd., Darien CT 06820 p: 203-656-7900 e: [email protected] www.zotos.com

Photo - http://photos.prnewswire.com/prnh/20141111/157895

SOURCE Zotos Professional