Zoomerang Selected as Survey Tool for South by Southwest (SXSW)

SAN FRANCISCO and AUSTIN, Texas, March 9, 2011 /PRNewswire/ -- The internationally-recognized festival of music, film and technology, South by Southwest (SXSW) has chosen Zoomerang online surveys and polls to power the event's survey and feedback tools. This year marks SXSW's 25-year anniversary of bringing together creative people and the companies they work for from a wide area to meet and share ideas.

Zoomerang, an easy and cost-effective online survey tool, will provide its technology to support and capture feedback from SXSW's programming. The surveys will collect feedback straight from the attendees via SXSW GO, the official SXSW mobile application, to help its organizers continue to improve for future years. Attendees will be able to rate each panel they attend, and nominate speakers for the "Favorite Speaker at SXSW 2011" award.

"The inspired team at South by Southwest has earned a reputation for producing one of the most innovative and entertaining conferences each year and Zoomerang is proud to be part of the 2011 experience by helping the South by Southwest team connect with their attendees," said Alex Terry, General Manager of Zoomerang. "This deployment of Zoomerang's online surveys showcases the flexibility of our tools and services to help event organizers make more informed decisions and let the attendees express their opinions in real-time."

SXSW GO is now available on iPhone, iPad, Android, BlackBerry, and Windows Phone 7.  After participating in a SXSW session, attendees can submit feedback through the "Rate This" button located within each session description.

"Zoomerang's features have made it easy to integrate into our mobile survey needs for SXSW 2011," said Wei Yeh, PhD, SXSW Interactive Technical Liaison.

SXSW runs from March 11, 2011 through March 20, 2011. For a full schedule of events, please visit www.sxsw.com.

For more information on Zoomerang and its online survey and polling tools, visit www.zoomerang.com.

About Zoomerang

Zoomerang is a fast, easy-to-use and powerful tool to make and send your own online surveys and polls.  Millions of people and thousands of businesses, non-profits and educational institutions trust Zoomerang online surveys and polls to gather feedback allowing them to make better decisions with minimal cost and effort. Zoomerang provides customizable survey templates for the most common questions including customer satisfaction, meeting feedback, product feedback, event planning, online voting and hundreds more. Zoomerang customers can take advantage of Zoomerang Sample, a panel of more than 2.5 million consumers ready to take surveys.  Zoomerang is a product of MarketTools Inc.  For more information, visit www.zoomerang.com

About MarketTools, Inc.

MarketTools is the leading provider of software and services for market research and enterprise feedback management (EFM). The company is focused on providing leading organizations the actionable customer insights they need to make better business decisions that lead to high-value business impact. As the first company to make online surveys widely available on the Web, MarketTools continues its market leading position by providing the broadest range of powerful, accurate and integrated customer insight technologies that empower companies to become the most customer-centric organizations in their industries. MarketTools' premier portfolio of technology-based insight brands includes CustomerSat™, TrueSample®, Zoomerang®, ZoomPanel® and ZoomPanel Tech™.

MarketTools is a privately held company with corporate headquarters in San Francisco and European headquarters in London. For more information, please visit: http://www.markettools.com.

About SXSW Conferences & Festivals

The South by Southwest® (SXSW®) Conferences & Festivals (March 11-20, 2011) offer the unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth alike, SXSW® is the premier destination for discovery.

Year after year, the event is a launching pad for new creative content. New media presentations, music showcases and film screenings provide buzz generating exposure for creators and compelling entertainment for audiences. Conference panel discussions present a forum for learning, business activity thrives at the Trade Shows and global networking opportunities abound. Austin serves as the perfect backdrop for SXSW®, where career development flourishes amid the relaxed atmosphere. Intellectual and creative intermingling among industry leaders continues to spark new ideas and carve the path for the future of each ever-evolving field, long after the events' conclusion.

SXSW® 2011 is sponsored by Miller Lite, Sonicbids, Chevrolet and The Austin Chronicle. For more information, visit www.sxsw.com.

All trademarks are the property of their respective owners.

SOURCE Zoomerang

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