Zocalo Group Invites Visitors To Explore Zocalo-ville, The Town Where Recommendations Rule

CHICAGO, July 23, 2013 /PRNewswire/ -- There is a new town on the Web, a town where recommendations rule: Zocalo-ville. Zocalo Group today announces the launch of its new website at ZocaloGroup.com.

Zocalo Group is an award-winning social, digital and word-of-mouth marketing agency with one goal: to help make its clients the most recognized and recommended in their categories. This singular focus is brought to life in Zocalo-ville, a hub for compelling content in the social, digital and mobile marketing space.

"We're extremely proud of this site because it visually showcases what makes Zocalo Group unique as an agency," said Zocalo Group President and CEO Paul M. Rand. "We know how important recommendations are for a brand, and the new site helps to bring that importance to life in a fun, engaging way that gets people talking."

Going beyond the traditional list of services or case studies often featured on company websites, Zocalo-ville offers a clickable town that provides users with a new experience. The town's newsstand helps visitors catch up  on recent social and digital trends, a T-shirt stand offers popular memes, and waving to the Zocalo-ville mayor is as easy as a click of the mouse. The site also highlights Zocalo Group's unique roadmap to recommendations, a six-step process to making clients the most recommended in their categories.

Zocalo's creative and digital teams worked together to conceptualize,design and develop the site, which features an interactive long scroll. Given the agency's focus on engagement in social, digital and word-of-mouth marketing, the team set a goal of building a friendly, approachable site that gives visitors a reason to return.

"At Zocalo Group, we're constantly creating compelling content that breaks through the clutter for our clients," said Rina Mallick, Zocalo Group Senior Vice President and Group Creative Director. "In Zocalo-ville, we that concept to showcase our own expertise, creativity and leadership, showing the world what Zocalo is about."

About Zocalo Group
Zocalo Group is a full-service social, digital and word-of-mouth marketing agency, helping leading consumer and business to business brands become the most talked about and recommended in their categories. Based in Chicago, Zocalo Group has received numerous industry awards for brand programs and measurement initiatives. Zocalo Group is a part of Diversified Agency Services, a division of Omnicom Group Inc. For more information, please visit www.zocalogroup.com.

About Ketchum
Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. The winner of 11 Cannes Lions and an unprecedented three consecutive PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a part of Diversified Agency Services, a division of Omnicom Group Inc., visit www.ketchum.com.

About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.

SOURCE Zocalo Group

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