Zippo to Sponsor Lionsgate®'s New York Special Screening of Buried

America's Iconic Lighter To Celebrate the film, Directed by Rodrigo Cortes and Starring Ryan Reynolds, at screening and after party

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Zippo

Sep 15, 2010, 01:54 ET

BRADFORD, Pa., Sept. 15 /PRNewswire/ -- Zippo, maker of the world famous windproof lighter with the Lifetime Guarantee, is celebrating being prominently featured in Lionsgate®'s newest thriller, Buried by sponsoring the film's special screening and after-party in New York on September 16, 2010.

(Photo: http://photos.prnewswire.com/prnh/20100915/NY65573 )

(Photo: http://www.newscom.com/cgi-bin/prnh/20100915/NY65573 )

Buried, which Lionsgate will release in select theaters on September 24 and nationwide on October 8, stars Ryan Reynolds as a truck driver and family man who wakes up underground, buried alive inside a coffin with no idea of who put him there or why. Buried with only a cell phone and a Zippo lighter, his contact with the outside world and ability to piece together clues that could help him discover his location are maddeningly limited.

The lighter featured in the film is a stock windproof Zippo lighter with a Street Chrome finish. In commemoration of the film, Zippo has produced several Zippo lighters with the Buried theme which are destined to be highly prized by collectors. The Buried-branded Zippo lighters will be given to attendees of the Buried after party at the Soho Grand Hotel.

"Buried is a guaranteed to keep audiences at the edge of their seats and we're thrilled to be central to that suspense," said David Warfel, Zippo Director of Global Marketing "The Zippo lighter has been Hollywood's go-to lighter and a favorite among celebrities for over 60 years."

More than 75 years since its inception, the Zippo lighter still lands some Hollywood roles that aging stars only dream of. Its good looks, style, dependability and trademark "click" put the Zippo lighter on Hollywood's "A" list for over 1,200 productions, ranging from the classics to current releases, including Casablanca, Gran Torino, WALL-E, Die Hard and now Buried.

About Zippo

Founded in 1932, Zippo celebrates more than 75 years as a leading global marketer of refillable windproof pocket and utility lighters with an unparalleled lifetime guarantee. Based in Bradford, Pa., the company and its 500 employees manufacture and distribute products to more than 160 countries. Zippo also owns W.R. Case & Sons Cutlery Company, one of America's oldest and finest knife manufacturers, and Zippo Fashion Italia, maker of Italian fashion leather goods. For more information about Zippo, please visit Zippo.com.

About Buried

Paul Conroy is not ready to die.

But when he wakes up six feet underground with no idea of who put him there or why, life for the truck driver and family man instantly becomes a hellish struggle for survival. Buried with only a cell phone and a Zippo lighter, his contact with the outside world and ability to piece together clues that could help him discover his location are maddeningly limited. Poor reception, a rapidly draining battery, and a dwindling oxygen supply become his worst enemies in a tightly confined race against time, fighting panic, despair and delirium, Paul has only ninety minutes to be rescued before his worst nightmare comes true.

Buried stars Ryan Reynolds and is a Versus Entertainment production in association with The Safran Company and Dark Trick Films, a Rodrigo Cortes film. For more information on the film, please visit the official site at ExperienceBuried.com.

SOURCE Zippo