Zions Direct Announces over $10,000 in donations through Charity Auctions

SALT LAKE CITY, Jan. 25, 2013 /PRNewswire/ -- Since launching the Charity Auction platform in August, Zions Direct has completed 10 auctions.  Through these auctions Zions Bank has already allotted $10,300 to be donated to the winning charities.

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How does it work? When a bid is placed on an FDIC-Insured CD through a Zions Direct Charity Auction, the bidder will be prompted to select a charity from a growing list of non-profit partners.  Once the auction closes, the winning bidders will receive their CD with the yield they bid or higher—just like in any other Zions Direct Auction—and Zions will direct a donation to the charities the winners chose.  Zions Bank, parent company of Zions Direct, makes all contributions; no funds are deducted from the winning bidders' accounts or the purchased CD for these donations.

Since announcing the first four charities, the list of partners has grown to include 5 more worthwhile charities.  They include:

Family Counseling Center: Family Counseling Center works to make mental health and professional counseling affordable to those who are in need.

Guadalupe School: Guadalupe School offers education to entire families as a goal to provide a brighter future for economically disadvantaged children and non-English speaking adults.

Habitat for Humanity Yuma: Habitat for Humanity Yuma is committed to helping every man, woman and child to have a decent, safe and affordable home, ultimately providing families a solid environment to grow in.

Tanner Dance: Tanner Dance works to develop the whole child through programs such as the Side-by-Side Teacher Training program in Utah's public schools and the Dancers with Disabilities class.

Utah Down Syndrome Foundation: Utah Down Syndrome Foundation provides outreach, training, education, support and activities, for individuals with Down Syndrome as well as their families. The foundation focuses on providing a community that understands the need of those affected by Down Syndrome.

For more information about the Charity Auctions or to participate in an auction, visit www.zionsdirect.com/charity.  Specific questions about the auctions can be directed to registered representatives of Zions Direct at 1-800-524-8875.

About Zions Direct

Zions Direct is a broker-dealer that specializes in offering securities for self-directed and fixed income-focused investors. Zions Direct allows retail investors to buy FDIC-insured certificates of deposit and corporate and municipal bonds through their web-based auction platform. In addition, clients can invest in stocks, mutual funds, and exchange-traded funds online or through a financial representative. Additional information can be found at www.zionsdirect.com.

Investment products and services offered through Zions Direct, member of FINRA/SIPC.

Investment Products: Not FDIC Insured • No Bank Guarantee • May Lose Value

Zions Direct is a wholly owned non-bank subsidiary of Zions Bank.

SOURCE Zions Direct