ORLANDO, Fla., March 31, 2021 /PRNewswire/ -- Is there any better time to be Zion Williamson? In a one-of-a-kind gaming opportunity, Mountain Dew is launching its limited-time mobile game "Zion Shoots. You Score." featuring the NBA All-Star, with a special competition fans won't want to miss. Starting today until Tuesday, April 6, Zion is challenging fans to beat him – as him – against his highest in-game score. Those who do will have the opportunity to be one of 14 lucky winners randomly selected to play against the NBA star live and, if victorious, also win autographed Zion gear and a year's supply of Mountain Dew.
"I'm always looking for ways to connect with my fans because of how supportive they've been of me throughout my career," Zion Williamson said. "I'm pumped that Mountain Dew was able to make this game come to life, and I can't wait to compete with fans on the virtual 'court.'"
But the basketball shootout showdown doesn't stop there. To play and win new prizes every week, fans can go to MTNDew.live or scan unique QR codes on signage in-store at select retailers where Mountain Dew is sold to access the game until May 25. Prizes range from basketball merchandise and new kicks all the way to the ultimate Dew Finals Experience with tickets, flights, and accommodation to the 2022 NBA Finals presented by YouTube TV.
"We couldn't be more excited to be partnering with Zion Williamson, one of the sport's most buzzed-about stars, to bring this campaign to life and meet Mountain Dew fans where they are, doing what they love, with a unique game-play opportunity," Chauncey Hamlett, Vice President and Chief Marketing Officer for PepsiCo Beverages North America (South Division) said. "What better way to reward Zion and Mountain Dew fans with some friendly – virtual – competition and big prizes to help celebrate their favorite sport along the way."
Now in its second year, the mobile game features even more gameplay challenges guaranteed to keep players entertained including three-point shooting, blocking, and a skills test. Mountain Dew's "Zion Shoots. You Score." can be played exclusively on mobile devices until May 25.
For more information visit MTNDew.live.
About MTN DEW
MOUNTAIN DEW®, a product of PepsiCo North America Beverages, is the No. 1 flavored carbonated soft drink in the U.S. With its one-of-a-kind citrus taste, MOUNTAIN DEW exhilarates and quenches with every sip. In addition to the original MOUNTAIN DEW and DIET MOUNTAIN DEW®, the permanent DEW® product line includes MTN DEW® KICKSTART™, MOUNTAIN DEW CODE RED®, MOUNTAIN DEW VOLTAGE®, MTN DEW® ZERO SUGAR, new MTN DEW MAJOR MELON™ and MTN DEW MAJOR MELON™ ZERO SUGAR. For more information, check out www.mountaindew.com, www.facebook.com/mountaindew or follow on Twitter @mountaindew.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $70 billion in net revenue in 2020, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of our business strategy and brands. For more information, visit www.pepsico.com.
SOURCE PepsiCo Beverages North America
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