The study reveals interesting findings that have numerous implications for both restaurants and food delivery website/app companies:
- The most used multi-restaurant delivery website/app is Grubhub (37.8% of respondents), followed by UberEATS at 36.0%, and DoorDash at 19.9%.
- 63% of people 18 to 29 years old have used a multi-restaurant delivery website or app service in the past 90 days, followed by 51% for those 30 to 44 years old, 29% for those 45 to 60, and just 14% for those 60 and over.
- The lower a person's income, the more likely they are to use restaurant delivery services. 51.6% of people who earn less than $10,000 per year have used these services, and 44.6% for those earning $10,000 to $24,900.
This study, conducted by the Zion & Zion market research team, was based on a nationwide survey of 2,928 U.S. consumers ages 18 and up. Authors of the study are Aric Zion, MS; Fred Petrovsky, MFA; Jennifer Spangler; and Thomas Hollmann, MBA, PhD.
About Zion & Zion
Based in Tempe, Ariz., Zion & Zion is a full-service national marketing firm specializing in marketing strategy, advertising, public relations, social media and interactive services. The work of the Zion & Zion team includes local, national and international brands, including ARS/Rescue Rooter, Bank 34, BD, Barro's Pizza, Bill & Melinda Gates Foundation, Casino Del Sol, Chas Roberts, Sun Health, Westin Hotels & Resorts, University of Dubuque, and Verra Mobility. Learn more at www.zionandzion.com, follow @ZIONandZION on Twitter, follow Zion & Zion on LinkedIn, and Like ZIONandZIONAgency on Facebook.
SOURCE Zion & Zion
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