ZINFI Releases Complimentary Best Practices Guide on Mastering Partner Management

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Sep 07, 2023, 07:00 ET

Free guidebook offers a comprehensive overview of the profession, providing insight and guidance on career opportunities, specific job roles, compensation, required skillsets, the role of technology and AI, and much more

PLEASANTON, Calif., Sept. 7, 2023 /PRNewswire/ -- ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, today announced that its latest best practices guide, Mastering Partner Management, is now available as a complimentary downloadable eBook. The new guidebook is designed to provide valuable insights and practical advice for just about anyone who is interested in a career in partner ecosystems, including newcomers to the field as well as seasoned professionals with years of experience.

Mastering Partner Management is divided into two parts. Part I consists of seven chapters that together provide a comprehensive overview of the field of partner management. Topics include career opportunities, how partner management is structured in large corporations, an overview of job roles, compensation in partner management from a global perspective, the skills required for effective partner management, the role of emotional intelligence, and the future of partner management in an AI-driven economy.

Part II of the guidebook serves as an introduction to ZINFI and its concept of Unified Channel Management (UCM), providing an overview of the core and expanded modules that are part of ZINFI's integrated platform for partner management automation. It also presents overviews of the specific modules available for affiliate marketing management (AMM), partner relationship management (PRM), partner marketing management (PMM) and partner incentives management (PIM).

"Partner ecosystems have evolved recently to become huge drivers of commercial activity across a very broad range of industries," said Sugata Sanyal, CEO and founder of ZINFI Technologies. "Because of the increasing importance of business partnerships, partner management has emerged as one of the most exciting and dynamic career paths for both young and experienced professionals. It encompasses a wide variety of skills and activities, ranging from sales and marketing, technology expertise and relationship management to strategic planning — and it's a field that is changing constantly and growing rapidly. There are immense opportunities for individuals who are adaptable and eager to learn. Our hope is that this guidebook will provide readers with a deeper understanding of the profession, help them develop better and more relevant skills, and give them the tools they need to chart a new and fulfilling career path."

Mastering Partner Management: Best Practices Guide can be downloaded here: https://www.zinfi.com/guidebooks/mastering-partner-management/

ZINIFI has consistently been named a PRM "leader" by G2, the world's leading business solutions review website. ZINFI has earned this distinction over multiple consecutive quarters dating back to 2019, most recently in G2's Summer 2023 G2 Grid® Report for Partner Management Software. G2 scores are based on the responses of real, verified users and data aggregated from online sources and social networks.

To access more information about ZINFI's partner relationship management platform or to download a copy of ZINFI's best practices guide on partner relationship management, please visit our website at www.zinfi.com. You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog.

ZINFI offers its potential customers a 30-day free trial (no credit card required) providing access to its entire Unified Channel Marketing (UCM) automation platform. This will allow any prospective buyers to test-drive its industry-leading channel management applications before making a purchase decision.

About ZINFI Technologies

ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, enables vendors and their channel partners to seamlessly collaborate in a virtual environment to achieve profitable growth on a global SaaS platform. Headquartered in Silicon Valley, USA, we at ZINFI see an immense opportunity to build high-performing sales channels by deploying a powerful virtual collaboration platform that has been rated #1 by leading analyst firms for simple to complex enterprise channels. ZINFI's state-of-the-art SaaS Unified Channel Management (UCM) automation platform allows brands and their global partner networks to work together remotely throughout the entire partner lifecycle via three core state-of-the-art SaaS applications—partner relationship management, partner marketing management and partner sales management. ZINFI's UCM is super easy to use and affordably priced, and it comes with a complete set of do-it-yourself tools in multiple languages.

SOURCE ZINFI Technologies, Inc.