Zimmerman Advertising recruited to help publishing giant get more fit
Leading-edge retail agency hired as part of American Media's aggressive digital strategy
FORT LAUDERDALE, Fla., Feb. 25, 2015 /PRNewswire/ -- Zimmerman Advertising has signed its first client in the publishing sector. The agency announced today its new partnership with American Media, Inc. (AMI), which owns and operates the leading U.S. entertainment and health and fitness brands, including The National Enquirer, Star and OK!, as well as Men's Fitness, Muscle & Fitness, Muscle & Fitness Hers, and Flex. Zimmerman, which brings decades of experience and expertise growing and transforming retail businesses, will assist AMI as it continues to roll out a multi-stage digital strategy to lead the way in today's fast-changing digital age.
Responsibilities include extending AMI's current business model, magnifying its current e-commerce revenue, building an upstream data model that will help the company transform how it makes money and provide greater value to advertising partners.
"I wanted an agency that reflects the aggressive strategy of AMI, has a proven-track record of driving growth in multiple sectors, and is a true strategic partner. For us, that's Zimmerman," said David J. Pecker, chairman, president and CEO of AMI. "Zimmerman brings an extraordinary dynamic to the industry leading brands of AMI and I look forward to a successful and rewarding relationship as we continue to build upon the digital strategy set out last year that has shown extraordinary returns for our brands and partners."
"AMI has excellent brands and incredible untapped potential. I believe what it can accomplish will be transformational and, in the publishing industry it needs to be," said Jordan Zimmerman, founder and chairman of Zimmerman Advertising. "Our agency's DNA is about driving growth for brands. We are completely committed to help reposition AMI and create new revenue streams."
Today's announcement is in line with several recent wins for the agency, including Michael's signing with the retail growth machine and hhGregg returning to the agency.
Retail Clients
Zimmerman's clients represent some of the most prominent retail brands in the country, including hhgregg, Nissan, Party City, Dunkin' Donuts, Tire Kingdom, AutoNation, Firehouse Subs, Boston Market, Extended Stay America and Michaels.
About Zimmerman Advertising
Zimmerman Advertising, an Omnicom Group company, is the leading integrated, retail agency in the country. Headquartered in South Florida, the agency has retail service offices throughout the country, including New York, Los Angeles, Chicago, Dallas and Nashville. For information on the agency, visit http://www.zadv.com.
About Omnicom Group
Omnicom Group (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
About American Media, Inc.
American Media, Inc. (AMI) owns and operates the leading print and digital celebrity and health & fitness media brands in the United States. AMI's titles include National Enquirer, Star, OK!, Globe, National Examiner, Soap Opera Digest, Men's Fitness, Muscle & Fitness, Flex and Muscle & Fitness Hers. AMI also manages 14 different digital sites including RadarOnline.com, OKmagazine.com, MensFitness.com and MuscleandFitness.com. AMI's magazines have a combined total circulation of 3.3+ million and reach more than 40 million men and women each month. AMI's digital properties reach an average of 47+ million unique visitors and 287+ million page views monthly.
SOURCE Zimmerman Advertising
Related Links
WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?
Newsrooms &
Influencers
Digital Media
Outlets
Journalists
Opted In
Share this article