Zimmerman Advertising Hired By One Of Nation's Leading Health Care Systems To Grow Even Faster
Broward Health selects Zimmerman as agency of record
FORT LAUDERDALE, Fla., May 13, 2015 /PRNewswire/ -- Zimmerman, one of the nation's leading retail agencies, is continuing its aggressive expansion into the health and fitness sector. Zimmerman announced today that Broward Health, one of the 10 largest health care systems in the country, has been selected as its agency of record.
Zimmerman will help reposition the 75-year old company for much greater growth. As agency of record, Zimmerman's key responsibilities will include delivering an integrated marketing strategy, which includes all media buying and planning, digital and traditional; creative and strategy.
"As a new CEO, I wanted to find an agency that mirrors my ambitions for growth, taking our brand to the next level, has world-class talent and shares community values like us," said Dr. Nabil El Sanadi, President and CEO of Broward Health. "We knew we had to hire an agency that offers an integrated approach and has a proven track record of growing brands and businesses. We knew Zimmerman was the clear choice."
Broward Health provides world-class health care to residents of South Florida through its 50 locations across Broward County, including hospitals, outpatient facilities; physician practices, urgent care centers and home health and hospice services.
"We are honored to be selected as the agency of record for Broward Health, a renowned institution dedicated to providing premiere healthcare and doing what's right for patients and the community to create a leading medical care destination," said Jordan Zimmerman, Founder and Chairman of Zimmerman. "We are excited to help further evolve the Broward Health brand and position it for even more growth. I know this is the beginning of a great partnership."
"Because of our methodology of creating growth, coupled with experience in the health sector, Zimmerman has developed an unmatched health/wellness practice," said Michael Goldberg, CEO of Zimmerman Advertising. "This announcement, combined with our recent wins – BPI Sports and American Media's health and fitness brands – clearly speaks volumes about how quickly we can penetrate important sectors that are aligned with our philosophy."
Today's announcement comes just weeks after BPI Sports, the nation's fastest growing sports nutrition company, and American Media, Inc., the leader in health and fitness content, selected Zimmerman as their agency. Zimmerman has deep experience working with food, restaurants and nutrition products and brands. Previously, the agency did work for Cleveland Clinic, The Vitamin Shoppe; Smart for Life Weight Management Centers, and ShopKo.
About Zimmerman Advertising
Zimmerman Advertising, an Omnicom Group company, is the leading integrated, retail agency in the country. Zimmerman's clients represent some of the most prominent retail brands in the country, including hhgregg, Nissan, Party City, Dunkin' Donuts, Chico's FAS, Tire Kingdom, AutoNation, Firehouse Subs, Boston Market, Extended Stay America and Michaels. Headquartered in South Florida, the agency has retail service offices throughout the country, including New York, Los Angeles, Chicago, Dallas and Nashville. For information on the agency, visit http://www.zadv.com.
About Omnicom Group
Omnicom Group (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
About Broward Health
Broward Health, providing service for more than 75 years, is a nationally recognized system in South Florida that offers world-class healthcare to all. Broward Health includes Broward Health Medical Center, Broward Health North, Broward Health Imperial Point, Broward Health Coral Springs, Chris Evert Children's Hospital, Broward Health Weston, Broward Health Community Health Services, Broward Health Physician Group, Broward Health International, Broward Health Urgent Care and Broward Health Foundation. For more information, visit BrowardHealth.org.
SOURCE Zimmerman Advertising
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