Zima Is Back - You In Or What?

CHICAGO, June 19, 2017 /PRNewswire/ -- Put on your choker, bust out your portable CD player and dust off the pager because Zima's back. For a limited time only, people can pick up a six-pack of the nostalgic beverage just in time for Fourth of July weekend.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8108451-zima-relaunch-fourth-of-july-limited-release/

In 1994, Zima gave people "zomething" different by offering a first-of-its-kind crystal clear, malt-based, adult beverage that inspired a zillion brands to follow suit. By 2008, Zima bounced like a pair of cargo shorts, but it has remained a cultural '90s icon ever since.

"Tons of people have been asking for Zima to make a comeback, and this summer seemed like the perfect time," said Tristan Meline, senior marketing manager of innovation at MillerCoors. "Whether you remember it or not, this summer is your only chance to taste the 'it' drink of the '90s."

Zima will stay true to its classic look and refreshing citrus flavor, but grab your six-pack at stores nationwide while you can because it'll be gone by Labor Day.

Looking back at Zima's most memorable moments…

• 1994: Zima launches nationwide
• 1995: Zima's popularity makes headlines and paves the way for clear malt copycats.
• 1997: Zima launches in Japan
• 2008: Zima goes away in U.S.
• 2017: Zima makes a limited time comeback for 4^th of July

Zima fans can head to Facebook to debate the merits of what should really come back from the 90s and what should stay there forever through the interactive "Back, Not Back" series, available now, and catch up with Zima over 90s-themed nostalgia via a chatbot on Facebook Messenger, launching next week.

Fans can also follow Zima on Twitter and Instagram and use #ZimaIsBack to talk Zima memories from past and present. Head to ZIMA.com for more.

About MillerCoors

Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers, flavored malt beverages and ciders, steeped in centuries of brewing heritage. Miller Brewing Company and Coors Brewing Company brew national favorites such as Miller Lite, Miller High Life, Coors Light and Coors Banquet. MillerCoors also proudly offers beers such as Leinenkugel's Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company, and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company, founded in 1995. Beyond beer, MillerCoors operates Crispin Cider Company, an artisanal maker of pear and apple ciders using fresh-pressed American juice, and offers pioneering brands such as the Redd's franchise, Smith & Forge Hard Cider and Henry's Hard Sodas. Tenth and Blake Beer Company, our craft and import division, is the home to craft brewers Hop Valley Brewing, Revolver Brewing, Saint Archer Brewing Company and the Terrapin Beer Company. Tenth and Blake also imports world-renowned beers such as Italy's Peroni Nastro Azzurro, the Czech Republic's Pilsner Urquell and the Netherlands' Grolsch. MillerCoors, the U.S. business unit of the Molson Coors Brewing Company, has an uncompromising dedication to quality, a keen focus on innovation and a deep commitment to sustainability. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter at @MillerCoors.

SOURCE MillerCoors