Zillow Signs Three New Canadian Listing Agreements; Will Advertise their Listings on Zillow.com

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Oct 02, 2018, 08:00 ET

Better Homes and Gardens Real Estate Signature Service, Core Assets Real Estate and Greater Property Group will send Canadian listings directly to Zillow.com

SEATTLE, Oct. 2, 2018 /PRNewswire/ -- Zillow®, the leading real estate and rental marketplace in the U.S., today announced three new marketing partnerships with Canadian brokerages: Better Homes and Gardens Real Estate Signature Service, Core Assets Real Estate and Greater Property Group.

All three brokerages will send a direct listing feed to Zillow.com to gain free advertising exposure for their listings on one of the most-visited real estate sites. Zillow now has listing commitments from seven Canadian real estate companies, representing more than 30,000 listings in Canada.

Home shoppers from around the world come to Zillow every day to start their home search. Zillow Group, Zillow's parent company, operates the largest real estate network on the web, with more than 186 million average monthly usersⁱ.

"With every Canadian partnership we build, the experience on Zillow will get better for everyone – from brokerages and agents to the millions of home sellers and buyers who visit Zillow every month," says Errol Samuelson, Zillow Group Chief Industry Development Officer. "We believe there's a massive opportunity ahead to help connect Canadian real estate professionals and their listings with Zillow's audience, and we're thrilled by the interest we've received from our partners and their members around Zillow's plans for Canada."

Zillow has relationships with thousands of brokerages and real estate agents, and hundreds of MLSs in the U.S., and is expanding these efforts into Canada.

"We have a great relationship with Zillow in our U.S. offices, so it was an easy decision for us to decide to work with them in Canada as well," says Nelson Goulart, Better Homes and Gardens Real Estate Signature Service, Broker of Record, Owner. "We met with all our agents to discuss partnering with Zillow and the decision to join was unanimous. Partnering with Zillow amplifies the reach of our listings and enhances the consumer experience when searching for homes."

"As a modern, boutique brokerage we've always positioned ourselves as a company that focuses heavily on technology and marketing," says Jordan Rasberry, Core Assets Real Estate, Managing Partner. "With this partnership, our home sellers will benefit from the exposure Zillow can provide to listings on a reliable search platform. Additionally, our broker's listings will have a competitive advantage with greater leverage behind them."

"As a growing brokerage, a partnership with Zillow is a no-brainer for us," says David Morrell, Greater Property Group, Managing Partner. "It gives us another platform to bring our offers and incentives to our clients. The partnership fits nicely with our vision and concept for the future of real estate in Canada and will benefit our agents, and most importantly, our clients in the coming years."

All Canadian listings on Zillow will include a description and photos of the property, and will prominently feature the listing agent – with contact information – as well as a link to the brokerage or franchise website. Any agent whose brokerage participates with Zillow can put a home on Zillow for free and benefit from the visibility their listing will receive on the largest real estate network on the web.

Zillow

Zillow® is the leading real estate and rental marketplace dedicated to empowering consumers with data, inspiration and knowledge around the place they call home, and connecting them with great real estate professionals. Zillow serves the full lifecycle of owning and living in a home: buying, selling, renting, financing, remodeling and more. Zillow Offers provides homeowners in some metropolitan areas with the opportunity to receive offers to purchase their home from Zillow. When Zillow buys a home, it will make necessary updates and list the home for resale on the open market.

In addition to Zillow.com, Zillow operates the most popular suite of mobile real estate apps, with more than two dozen apps across all major platforms. Launched in 2006, Zillow is owned and operated by Zillow Group, Inc. (NASDAQ:Z and ZG) and headquartered in Seattle.

Zillow is a registered trademark of Zillow, Inc. Zillow Offers is a trademark of Zillow, Inc.