Zillow Offers Launches in Raleigh; Home Sellers Can Now Request Cash Offer from Zillow

With the opening of its second North Carolina market today, Zillow Offers is now available in six markets in the U.S.

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Jan 14, 2019, 08:00 ET

SEATTLE, Jan. 14, 2019 /PRNewswire/ -- Starting today, home sellers in Raleigh, N.C. can use Zillow Offers to request a cash offer from Zillow to buy their home. Raleigh is the second North Carolina market, after Charlotte, where Zillow Offers is available.

Zillow Offers is designed to give consumers more control and certainty in the home-selling process and allows sellers the opportunity to sell their house on their own timeline. Starting today, potential home sellers in the Raleigh area will be able to request a free, no-obligation cash offer from Zillow to purchase their home. Once the seller accepts the offer, they are then able to pick a close date that works best for them.

"We're thrilled to bring Zillow Offers to Raleigh-area homeowners today, empowering them with more control in one of the largest financial transactions of their life," said Zillow Brand President Jeremy Wacksman. "Many homeowners are trying to time the sale of their home with the purchase of a new one and falling inventory in Raleigh can make finding that new home on a tight deadline even more stressful. Zillow Offers aims to alleviate some of that stress and gives sellers the ability to customize their selling experience."

Timing the sale of a home with the purchase of a new one is a top concern for sellersⁱ, and according to Zillow's latest research, 61 percent of sellers are buying a new home at the same time, which adds significant stress and financial complexity to the process.

Raleigh is the sixth market where Zillow now directly buys homes, prepares them for showings and quickly lists them for sale. Zillow Offers first launched in Phoenix last year, and is also available for sellers in Las Vegas, Atlanta, Denver and Charlotte. Zillow has announced plans to launch in Houston, Riverside and Dallas in 2019.

With Zillow Offers, consumers will be able to sell their home without having to prep for showings and host open houses, avoiding the extra work and time associated with a traditional sale.

In every market where Zillow Offers is available, Zillow works with local agents and brokers in each transaction. Zillow pays a commission to local real estate agents when it buys and sells each home, and agents remain at the center of every transaction Zillow is a part of. In the Raleigh market, Dash Realty Group will be representing Zillow in all its transactions.

"We decided to work with Zillow because they really are the only disrupter out there right now that decided real estate agents are important in the process," said Quentin Dane, owner of Dash Realty Group. "Teaming up with an on-demand real estate company who understands the value of local experts was really important to us. Zillow's brand recognition and consumer-first mantra will go a long way in helping as many Raleigh homeowners as possible sell their home stress-free, and we can't wait to get started today."

The Zillow Offers program also gives local brokerages and Premier Agents the opportunity to acquire new listings by connecting them with motivated sellers who have taken a direct action to sell their home. Consumers who request a Zillow Offer, but decide to instead sell their house traditionally with an agent or do not receive a Zillow Offer, will be connected with a local brokerage or Premier Agent.

The three Raleigh brokerages partnering with Zillow to be connected with motivated home sellers looking to sell traditionally are Coldwell Banker Advantage – Laurie Donofrio, RE/MAX United – Linda Trevor and Berkshire Hathaway Home Services Carolina – Jon Peterson.

Zillow
Zillow® is the leading real estate and rental marketplace dedicated to empowering consumers with data, inspiration and knowledge around the place they call home, and connecting them with great real estate professionals. Zillow serves the full lifecycle of owning and living in a home: buying, selling, renting, financing, remodeling and more. Zillow Offers provides homeowners in some metropolitan areas with the opportunity to receive offers to purchase their home from Zillow. When Zillow buys a home, it will make necessary updates and list the home for resale on the open market.

In addition to Zillow.com, Zillow operates the most popular suite of mobile real estate apps, with more than two dozen apps across all major platforms. Launched in 2006, Zillow is owned and operated by Zillow Group (NASDAQ:Z and ZG) and headquartered in Seattle.

Zillow is a registered trademark of Zillow, Inc. Zillow Offers is a trademark of Zillow, Inc.