Zig Joins Crispin Porter + Bogusky, Creating CP+B Canada

MIAMI and BOULDER, Colo., July 8 /PRNewswire/ -- Crispin Porter + Bogusky announced today that leading Canadian agency and fellow MDC Partners network firm Zig has joined CP+B, creating CP+B Canada. This strategic move further enhances CP+B's global positioning and gives them access to an entirely new and very driven talent pool in Toronto, the third biggest advertising market in North America, as well as a number of top-tier clients. Zig's current client list includes Molson Canadian, IKEA, Best Buy Canada, Burt's Bees, Pfizer, SCA and Unilever.

CP+B Canada will be run by newly appointed CEO and Zig alum, Shelley Brown.  Andy Macaulay, CEO of Zig, moves to the role of chairman, CP+B Canada, where he will act in an advisory capacity.  Aaron Starkman moves to executive creative director. CP+B Canada will be run out of Zig's Toronto office, and Zig's Chicago office will be wound down as it becomes geographically redundant with the current CP+B locations.

"We are thrilled to be joining CP+B, the most creative, digitally sophisticated, and awarded firm in the world. The opportunity to be a part of CP+B and to contribute our own thought leadership will enable us to deliver the smartest, most innovative work for our clients as well as those of CP+B," said Shelley Brown.

“CP+B has always been about change, forward motion and talent, and this move embraces all of those values,” said Chuck Porter, chairman of CP+B and chief strategist of MDC.  “I’ve loved Zig forever.  They’re smart and they do great work that builds brands.  Adding their creative firepower to what we now have in Boulder, Miami, Los Angeles and Sweden will be a great thing for our agency and our clients.  Being in Toronto is an added benefit.  This is the third largest advertising market in North America with a fantastic creative community.  I’m hoping we’ll be able to attract more than our share.”

About CP+B

CP+B, a member of the MDC Partners network, has a client list that includes Burger King, Microsoft, Microsoft Windows Phone, Domino's Pizza, Coke Zero, Kraft Macaroni & Cheese, American Express OPEN, Old Navy, Gap, Jose Cuervo and Best Buy. CP+B is based in Boulder, Miami, and Gothenburg, Sweden, with additional offices in London and Los Angeles. The agency has $1.2 billion in billings and is one of the most awarded agencies in the world—with the unprecedented distinction of winning the Grand Prix at the Cannes International Advertising Festival in five separate categories. CP+B has been named Agency of the Year 13 times in the trade press and has been awarded Interactive Agency of the Year three times at Cannes, most recently in June of this year. CP+B was also named Agency of the Decade by Advertising Age in 2010. CP+B and its work have been profiled numerous times in publications that include the New York Times, the Wall Street Journal, USA Today, BusinessWeek, Forbes, Fast Company, Time, Newsweek, Campaign, Archive and Shots.

About MDC Partners, Inc.

MDC Partners is a progressive marketing and communications network with more than seven thousand employees, championing the most innovative entrepreneurial talent. MDC Partners provides strategic solutions and services multinational clients in North America, Europe and Latin America. Our philosophy emphasizes the utilization of strategy and creativity to drive growth and measurable impact. "MDC Partners Is the Place Where Great Talent Lives." The company's Class-A shares are publicly traded on the NASDAQ under the symbol MDCA and on the Toronto Stock Exchange under the symbol MDZ.A.

SOURCE Crispin Porter + Bogusky

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