Ziff Davis Enterprise Launches Second-Generation SmartPapers - A Dynamic, Personalized Content Marketing Solution

NEW YORK, Aug. 3, 2011 /PRNewswire/ -- Ziff Davis Enterprise, a leader in innovative enterprise IT media and engagement solutions, announced today that it has launched an updated SmartPaper platform, a high-impact engagement marketing solution originally released in July 2010.  SmartPapers utilize a short questionnaire to create a personalized and highly-relevant content resource, in real time, based on each prospect's unique needs and interests.  SmartPapers yield a higher ROI than standard whitepapers; the performance metrics show deeper engagements, higher content conversion rates, and more data on qualified buyers.  

SmartPapers are created by Ziff Davis Enterprise's experienced team of strategic content editors, who build an interactive content experience that maps a vendor's solutions to specific technology or business challenges.  Customization dynamics currently being used by customers include company size, vertical industry, current software/hardware, environment, and more.  The personalization can include embedded links, media, graphics and more to provide a robust resource package.  SmartPapers can be built using existing vendor content or created as completely original resources.

This SmartPaper release includes a variety of new features and enhancements, including new fully customizable design templates and branding opportunities, multimedia integration, an "Additional Resources" module, lead management integration, and accessibility via Smartphones and Tablets.  The update also includes full integration with Ziff Davis Enterprise's SmartReporting, a holistic, multi-dimensional dashboard which provides detailed intelligence on each buyer.

"With the sheer volume of content and information available today, creating a sense of personal relevance is vital to secure buyers' attentions.  While content promotion is becoming highly targeted, the content itself hasn't necessarily followed suit because niche targeting requires such a variety of content that it's difficult to keep it fresh and relevant," said Josh Heitsenrether, Senior Vice President Marketing, Ziff Davis Enterprise.  "Our solution provides content that addresses buyer consumption habits and interests in a way that is more personalized, targeted, and relevant, yet all within one dynamic asset.  SmartPapers are a disruptive and powerful tool for executing a customer-centric content marketing plan."

Ziff Davis Enterprise SmartPapers represent both a content marketing and sales enablement opportunity.  The flexibility of the platform allows marketers to create content with longer-term value and variable depth, making it possible to do more with fewer pieces of content.  When packaged with a lead generation campaign, the SmartReporting generates Buyer Intelligence data that enable vendor's sales teams to engage in more customer-centric conversations.  

Current SmartPaper customers include HP, CA, Microsoft, SAP, Level3, and others.  

About Ziff Davis Enterprise, Inc.:

Ziff Davis Enterprise, Inc. is B2B technology's trusted information resource.  Millions of technology buyers rely on our brands – including eWEEK, Baseline, CIO Insight, Channel Insider, WebBuyersGuide.com, TechDirect, and the Developer Shed network, for relevant, objective content to identify the right solutions for their organizations.  Over 300 technology companies, from industry giants to emerging start-ups, rely on our contextual content, marketing, and audience development expertise to compress sales cycles and lower their go-to-market costs.  Ziff Davis Enterprise has proven marketing solutions for branding, engagement, and events.  Products include print and online advertising, multi-media sponsorships, content syndication and lead generation, eSeminars, Digital Universities, face-to-face events, and custom media and marketing services.  Ziff Davis Enterprise has a global database of 5.5 million users representing an unparalleled community of business and technology professionals, developers, and the channel. Visit www.ziffdavisenterprise.com or follow on Twitter @ZDEMarketing.

SOURCE Ziff Davis Enterprise