Ziff Davis Enterprise Bolsters Channel Strategy Through Strategic Partnership with ASCII

NEW YORK, Jan. 4, 2011 /PRNewswire/ -- Channel Insider, the Ziff Davis Enterprise brand committed to providing trusted content to the solution provider channel, has formed a strategic content-sharing relationship with the ASCII Group, the oldest and largest group of independent information technology (IT) solution providers, integrators and value added resellers (VARs) in the world.

Under the agreement, ASCII's Resident Market Experts will contribute weekly relevant content to channelinsider.com on topics including: IT security best practices; mobile integration strategies, cloud computing and virtualization technology; and compliance concerns.  Ziff Davis Enterprise will also utilize many of ASCII's 2,300 members and officers as prominent speakers for its digital events and face-to-face business, thereby increasing the content value to the Ziff Davis Enterprise audience base.

"This is truly a mutually-beneficial partnership," said Elliot Markowitz, Vice President, Strategic Content Development, Ziff Davis Enterprise. "ASCII is one the most well-respected channel organizations in the industry.  This partnership will help us deliver richer and deeper content to our audience and align more closely with the solution provider community to make sure we stay ahead of the market."

As part of the arrangement, ASCII will be aggregating original content from Ziff Davis Enterprise's leading online brands including eWEEK, Channel Insider, CIO Insight and Baseline, for newsletters and other communication vehicles to the ASCII member base.

"We continue to move the ASCII community forward with this new engagement," stated Jerry Koutavas, President of the ASCII Group. "Working with Ziff Davis Enterprise at this level enables key members of the ASCII IT community to be recognized for their proven technical and business expertise to a prominent audience within the Ziff Davis Enterprise network."

About Ziff Davis Enterprise, Inc.:

Ziff Davis Enterprise, Inc. is B2B technology's trusted information resource.  Millions of technology buyers rely on our brands – including eWEEK, Baseline, CIO Insight, Channel Insider, WebBuyersGuide.com, TechDirect, and the Developer Shed network – for relevant, objective content to identify the right solutions for their organizations.  Over 300 technology companies, from industry giants to emerging start-ups, rely on our contextual content, marketing, and audience development expertise to compress sales cycles and lower their go-to-market costs.  Ziff Davis Enterprise has proven marketing solutions for branding, engagement, and face-to-face events.  Products include print and online advertising, eNewsletter sponsorships, content syndication, eSeminars, virtual tradeshows, events, and custom media services.  Ziff Davis Enterprise has a global database of 5.5 million users representing an unparalleled community of business and technology professionals, developers, and the channel. www.ziffdavisenterprise.com.

About the ASCII Group

The ASCII Group, Inc., headquartered in Bethesda, Maryland, was established in 1984, with additional offices in Canada, India, and the UK. ASCII is the largest paying community of independent computer resellers in the world with more than 2,000 members and system wide end-user sales of approximately $10.5 billion. ASCII provides technology tools, products and services to assist independent information technology resellers increase profits, reduce costs, and grow their respective businesses. For more information, please visit www.ascii.com or www.asciievents.com for more information on the ASCII IT SMB Success Summits.

SOURCE Ziff Davis Enterprise