Zicam® Adds ULTRA Crystals to Cold Shortening Line-up

By combining the power of zinc, which reduces the duration of the common cold, and elderberry, this product will quickly become a must-have during cold season.  Zicam® ULTRA Berry Lemonade Crystals are easily portable, individually dosed and melt in your mouth without water. The refreshing Berry Lemonade flavor offers a tasty cold shortening option. 

"Consumers rely on Zicam® Cold Remedy for form and flavor innovation," said Lori Norian, VP of Marketing at Zicam®. "Whether it's our exclusive, patented Nasal Swabs or our unique ULTRA Berry Lemonade Crystals, we strive to satisfy a wide range of consumer preferences. It's how we've built the brand to be #1 in sales in the homeopathic cold shortening space."

Zicam® ULTRA Berry Lemonade Crystals are non-drowsy, have no known drug interactions and are non-habit forming. Each box contains 18 convenient on-the-go packets and is available at drug, grocery and mass retailers nationwide.

"Everyone today is busy and has better things to do than put up with a cold longer than necessary," said M'lou Walker, CEO of Zicam®. "We wanted to introduce a cold shortening product that would be convenient for an on-the-go lifestyle. Whether you're heading out on vacation with family or accomplishing daily responsibilities, Zicam® ULTRA Berry Lemonade Crystals are designed to help you get back to what really matters."

Looking for relief from "Leisure Sickness" this Holiday Season?

According to a recent study by Wakefield Research and Zicam®, 82 percent of U.S. travelers have been hit by "leisure sickness," a phenomenon where you get sick while on vacation. As you gear up for holiday travel season, the last thing you want to deal with is a lingering cold.

Oftentimes, the trip itself can put you at higher risk for getting sick. More than half (51 percent) of those who have been "leisure sick" say they caught a cold on a trip because they were not getting enough sleep, 28 percent blame their significant other and 28 percent cite trip planning stress.

Still, one in three U.S. travelers wouldn't cancel a trip even if they had cold symptoms like a sore throat, congestion or coughing. Zicam® ULTRA Berry Lemonade Crystals are designed for easy use on the go, so you can get better, faster, no matter where you are.

To learn more about Zicam® ULTRA Berry Lemonade Crystals availability and offers, and how you can shorten your cold to Get Your Better Back^TM, visit: www.zicam.com.

About Zicam®
Zicam® Cold Remedy products reduce the duration of a cold, when taken at the first sign and used as directed. While most cold medicines are designed just to mask cold symptoms, homeopathic Zicam® Cold Remedy is completely different®, because it has ingredients that are clinically proven to shorten a cold. With Zicam® Cold Remedy's cold shortening powers, you can get back to the real you – the person you are without a cold- faster. Zicam® Cold Remedy is the #1 cold shortening brand in the USA based on sales data of cold shortening brands.  Zicam® Get Your Better Back™

About Matrixx Initiatives, Inc.
Matrixx Initiatives, Inc. has been engaged in the development and marketing of better ways to feel better through over-the-counter health care products that utilize innovative drug delivery systems for over 20 years.  Acquired by HIG Capital in February 2011, Matrixx Initiatives manufactures and markets ZICAM® brand homeopathic and allopathic OTC products, including its clinically proven line of ZICAM® Cold Remedy Nasal Spray and Swab, ZICAM® Cold Remedy RAPIDMELTS® and Ultra RAPIDMELTS® and ZICAM® Cold Remedy Oral Mist™.  Matrixx's newest launch, ZICAM® Cold Remedy Ultra Crystals extends the oral line with on-the-go packets.  Matrixx products also include ZICAM® Cold Remedy Relief for Kids, ZICAM® Allergy Relief Spray and Swab, ZICAM® Extreme Congestion Relief and ZICAM® Intense Sinus Relief.  For more information regarding Matrixx products, please visit www.zicam.com.

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SOURCE ZICAM

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