ZhuZhu Pets® Zhu-oom Into BK® Kids Meals at Participating BURGER KING® Restaurants Nationwide

ST. LOUIS, Nov. 30, 2010 /PRNewswire/ -- Cepia LLC, the innovative makers of 2010's Toy of the Year ZhuZhu Pets®, proudly announces their joint collaboration with one of the world's most beloved burger establishments-BURGER KING®. Starting Nov. 29, sixteen of your favorite hamster toys will be zhu-zhu-zhu-ooming into BK® Kids Meals. With four new quirky, fun-filled characters introduced each week, children will have the opportunity to create their very own Zhu-niverse while enjoying their favorite meal.

"BURGER KING® has always been a highly respected brand so a joint partnership seemed to be a very natural venture," said Russ Hornsby, CEO of Cepia LLC. "We also see this promotion as another extension of our ever-expanding Zhu-niverse and hope to give kids a tangible aspect of magic from the world we've created."

Due to ZhuZhu Pets' wacky, fun-loving personalities, kids across the globe have fallen in love with these endearing toys. Now children will have the chance to get their pet's different vehicle assortments, and choose between the loveable coup, stylish surfboard, wild snowboard, and classic hamster wheel. Each toy is powered by the hamster itself, and reflects the true enchantment that comprises the ZhuZhu Pets' world. As an added feature, kids will be able to use a redeemable code located on their premium toy to go, play, and explore The CLUB BK® web site.

ZhuZhu Pets® BK® Kids Meal Toys will be available at all participating BURGER KING® restaurants globally in more than 60 countries. One toy per kids meal. Limited time only. While supplies last.

About ZhuZhu Pets®

ZhuZhu Pets® are innovative, realistic, interactive, plush, and artificially intelligent hamsters that talk and move around in their own playsets. ZhuZhu Pets® include two play modes: nurturing mode where the hamsters coo and purr and adventure mode where the hamsters explore their habitat with intelligent audio and mechanical responses to various habitat stimuli. Add-on accessories can be purchased to build an ever-evolving habitat for your pet to play in and explore. The brand expanded its product line with the addition of ZhuZhu Rock Stars, ZhuZhu Wild Bunch and Kung Zhu™, the first ZhuZhu Pets® specifically designed to appeal to boys. Powered by 2 AAA batteries (included), both ZhuZhu Pets® and Kung Zhu™ are suitable for ages 4 and up. ZhuZhu Pets® are sold globally through more than 60 national chain retail outlets and independent toy stores. In 2010 ZhuZhu Pets® received top awards in three categories at the 10th annual Toy Industry Association Toy of the Year Awards, including the 2010 "Toy of the Year." ZhuZhu Pets® also took home awards for "Girl Toy of the Year" and "Innovative Toy of the Year." For more information, please visit www.zhuzhupets.com and www.kungzhu.com.

About Cepia LLC

Headquartered in St Louis, Mo., Cepia LLC is a privately held company that manufactures toys and games for children of all ages. The company was founded on the premise that sufficiently advanced technology is indistinguishable from magic. Ingenuity, creativity, playfulness, and passion are the heart of Cepia and everything it creates. Cepia's toy building enterprises include: Glo-e, a light-up plush bear, Hydro Max, a motorized water blaster, Sky Raptors, and ZhuZhu Pets®. ZhuZhu Pets® have become an international sensation by combining realistic interaction with a fun, imaginative, interactive play design. With the introduction of the transformative Kung Zhu™ Battle Hamsters, the brand expands its platform of providing fun, innovative toys for kids. For more information, please visit www.cepiallc.com.

About Burger King Corporation

The BURGER KING® system operates more than 12,150 restaurants in all 50 states and in 76 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. In 2008, Fortune magazine ranked Burger King Corp. among America's 1,000 largest corporations and Ad Week named it one of the top three industry-changing advertisers within the last three decades. To learn more about Burger King Corp., please visit the company's Web site at www.bk.com.

SOURCE Cepia LLC

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