Zeta Interactive to Host Free Webinar to Help Businesses Understand Data Protection and Breach Prevention

NEW YORK, May 17, 2011 /PRNewswire/ -- Zeta Interactive, a leading full-service, digital marketing agency, today announced it will be hosting an educational expert webinar entitled, "The Data Security Imperative: Protecting Customer Data in the Age of Cyber Attacks." The event will be taking place live on Wednesday, May 25, 2011 at 12 PM EDT / 9 AM PDT, and will be open for free to all guests.

The webinar is part of Zeta Interactive's highly-acclaimed "Synergy Series", which is focused on helping marketers stay educated on the latest challenges and issues facing them across the entire digital landscape, and ultimately, enabling them to craft strategies that drive better ROI.

"The Data Security Imperative" webinar will address the increasingly critical topic of data security, providing marketers with an overview of the latest data security concerns, potential liabilities associated with security breaches, recommendations on how to best protect their data and the data of their customers, and additional insights and resources that will help them minimize the risk of exposure to breaches.

Al DiGuido, CEO of Zeta Interactive, will host the panel discussion, and two of the world's leading authorities on cyber security will serve as featured guests:

• Joseph V. DeMarco, Partner, DeVore and DeMarco LLP: Mr. DeMarco is former Assistant US Attorney for the Southern District of New York and founder of the state's Computer Hacking and Intellectual Property (CHIPs) program.

• Joe C. Ross, President, CSIdentity® Corporation:  Mr. Ross is co-founder and President of this leading provider of identity protection technology and services.

"As a result of recent security breach news and activity we understand that data security is a top concern for most businesses, as it is for us at Zeta Interactive," said Al DiGuido, CEO of Zeta Interactive. "We decided to bring together two of the nation's most influential experts on the topic of cyber security to address these topics, and help better educate our customers and prospective customers on the risks associated with data breaches, as well as the measures they can take to limit these risks and protect their data."

For more information on Zeta Interactive, including a full listing of company locations, clients and executives, please visit: www.zetainteractive.com.  To register for free for Zeta Interactive's "Data Security Imperative" webinar, please visit: www.zetainteractive.com/index.php/synergy-series-webinar.html

About Zeta Interactive

Zeta Interactive is a full-service digital marketing agency offering a wide range of services—from email and search marketing, to Web site development, creative services, social media marketing and mining, and more.  The agency is a Google AdWords qualified company, and has been named a leader in the email marketing sector by Forrester Research and among the best technology organizations in the world according to Tech Awards Circle.

A leading provider of integrated, interactive services, Zeta Interactive helps marketers realize the full potential of the Internet to build brands, increase sales, improve processes, and reduce costs.  The company's specialty is in crafting strategies and programs for marketers that help them acquire, retain, up-sell, cross-sell and win back their customers—cost effectively and efficiently—by leveraging customer data and insight from individual marketing initiatives to drive even more relevant and rewarding exchanges across all media and channels.  The company does so by providing superior proprietary technology and a marketing approach that is focused on accountability, measurability and ROI metrics.

Headquartered in New York City, Zeta Interactive has more than 300 employees worldwide located in California, Idaho, Nevada, New Jersey, and India. The company serves more than 200 clients currently, including such world-class companies as Century 21, Intuit and Sony.  For more information please visit: www.zetainteractive.com.  

Media Contact:
Matt Rizzetta
North 6th Agency, Inc.  
212-334-9754
[email protected]

SOURCE Zeta Interactive

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