Zeta Interactive Names Minna Rhee as CEO

NEW YORK, Dec. 6, 2011 /PRNewswire/ -- Zeta Interactive, a full-service, integrated digital marketing agency combining industry-leading talents and creative strategies with innovative channel solutions, today announced the appointment of Minna Rhee as the company's new chief executive officer, effective immediately. Ms. Rhee replaces Al DiGuido.

Ms. Rhee has held senior leadership positions in digital marketing, strategy, operations, and consulting across a variety of industries. She joins from Organic, Inc., a New York-based digital communications agency, where she managed the growth of the New York and London offices.

"I am sincerely honored to have the opportunity to lead a dynamic and growing company like Zeta Interactive," said Ms. Rhee. "This is a tremendous opportunity to participate in the evolution of the digital marketing industry, which has quickly become a staple of corporate marketing and branding campaigns worldwide."

Mr. DiGuido parts with Zeta after four years as the company's chief executive officer, guiding its development into a full-service digital marketing agency.

"Al has been a great visionary for Zeta Interactive, and has been passionate about building a company that provides a comprehensive suite of digital marketing services," said Alex Guira, a Zeta board director and managing director of Investcorp Technology Partners, Zeta's majority owner. "We are thrilled to pass the baton to Minna and her executive team to bring a fresh approach as we continue to see great potential for Zeta and this industry."

About Minna Rhee

Minna Rhee's career spans various industries and geographies, having worked in banking and consulting in Asia and the United States before embarking on a career in digital marketing, strategy and operations. As the Senior Vice President and General Manager of Organic, Minna was responsible for the management, growth and development of the New York and London offices, overseeing its clients, talent and teams. She was a key member of the management team that set strategy and vision for an integrated market offering for the company. Prior to Organic, she was a client director at Razorfish, a digital marketing and design company, where she led the life sciences practice and worked with clients that included Boston Scientific, Cigna and New England Journal of Medicine. Prior to that, Minna was a Vice President and General Manager for Viant, a full-service digital agency, where she oversaw the New York pharmaceuticals practice and helped a number of Global 2000 companies develop and implement successful digital strategies. She managed Viant's Chicago, Washington, D.C. and Dallas businesses as well as overseeing large accounts such as Sears, Lucent and Pfizer.

Prior to her career in marketing, Minna was a management consultant covering primarily the hi-tech and telecommunications industries and a banker and credit analyst in Asia.  She holds an AB from Harvard University and an MBA from the University of Pennsylvania's Wharton School of Business.

About Zeta Interactive

Zeta Interactive is a digital marketing agency focused on providing its clients with a unique combination of strategic services and best-of-breed technology platforms including Branding and Creative, Web Development, Media Planning, Email Marketing, SEM, SEO, Social, Mobile and Digital Publishing.    The company's specialty is in crafting strategies and programs for marketers that help them acquire, retain, up-sell, cross-sell and win back their customers—cost effectively and efficiently—by leveraging customer data and insight from individual marketing initiatives to drive even more relevant and rewarding exchanges across all media and channels. 

Headquartered in New York City, Zeta Interactive has more than 300 employees worldwide located in California, Idaho, Nevada, New Jersey, and India. The company serves more than 200 clients currently, including such world-class companies as Century 21, HP, and Sony. For more information please visit: www.zetainteractive.com.

Media Contact:
Matt Rizzetta
North 6th Agency, Inc. 
212-334-9753
[email protected]

SOURCE Zeta Interactive

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