Zeta Interactive Named to Gartner's Magic Quadrant for Multichannel Campaign Management Report

NEW YORK, June 3, 2014 /PRNewswire/ -- Zeta Interactive, the leader in Customer Lifecycle Marketing, announced today that it has been included in Gartner Inc.'s annual "Magic Quadrant for Multichannel Campaign Management" report, published May 21, 2014.  The Company believes the Magic Quadrant report is the pre-eminent study of its kind and thinks it validates the vision Zeta has articulated since its acquisition of ClickSquared, Inc. in January, 2014.

Since the acquisition of ClickSquared, the Boston-based company that developed The Hub, a SaaS-based, multi-channel campaign management platform, Zeta has further enhanced its first-in-class lifecycle marketing platform. In addition to the recent client wins the Company has garnered, we feel the uniqueness of the platform and the completeness of Zeta's vision were reasons for Gartner's recognition.

"We believe this recognition from Gartner is a big milestone in the evolution of Zeta Interactive," said David A. Steinberg, Zeta Interactive co-founder and CEO. "We feel that Gartner has validated our unique approach to multi-channel marketing automation across the entire customer lifecycle – from acquisition through retention.  We believe this is a winning solution for Fortune 500 and middle market CMOs."

One of Forbes' 50 Most Promising Companies in America, Zeta Interactive has emerged as one of the major players in the Big Data, Analytics, and Marketing Technology space. With a robust 'end to end' platform and a massive 350 million+ record database, Zeta is unmatched in its ability to acquire, engage, grow, and retain customers for enterprises.

Disclaimer:
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Zeta Interactive:
Zeta Interactive is a Customer Lifecycle Marketing platform company that integrates Big Data, proprietary technology and analytics to help leading brands acquire, grow and retain customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta Interactive has rapidly grown into a recognized leader in the emerging Big Data and Customer Lifecycle Marketing sectors. The company's set of Data, Email, Social, Display, Search and Mobile solutions are used globally by hundreds of Middle Market and Fortune 500 brands. With over 500 employees worldwide, the company is headquartered in New York City, with Centers of Excellence in Silicon Valley, London, and Hyderabad, India, and additional offices in Boulder, CO; Tampa, FL; Washington, D.C.; Boston, MA; Scottsdale, AZ; Duluth, GA; Middlesbrough and Bristol, UK.

SOURCE Zeta Interactive

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