Zeta Interactive Hires Industry Veteran Nick Zylik as Vice President of Integrated Product Development

NEW YORK, May 11 /PRNewswire/ -- Zeta Interactive, a leading full-service digital marketing agency, today announced the appointment of Nick Zylik to the position of Vice President of Integrated Product Development.  In his new role, Zylik will be tasked with directing the overall integrated strategy and development of Zeta Interactive's suite of best-of-breed online communications technologies, including the company's award-winning email platform, Zeta Mail, as well as its groundbreaking technology solutions, Zeta Search, Zeta Buzz and Zeta Next Page.

Zylik brings with him nearly 15 years of experience in the interactive marketing industry, most recently as a Partner at MediaCom Interaction, a WPP company and one of the world's largest interactive media agencies. Zylik's achievements at MediaCom include leading select accounts within the agency to an average of 95% annual growth over the past several years. Additionally, under his guidance, Zylik's team at MediaCom was rated #1 in client satisfaction by their customers.

"With the addition of Nick Zylik to our management team, we now have someone at the helm who will work to optimize the integration of the suite of digital technologies that have established our organization as a pioneer over the past several years," said Al DiGuido, CEO of Zeta Interactive. "Working alongside our team of experts, Nick will ensure our valued customers continue to receive the most robust and powerful combination of digital marketing services in the industry."

Zylik's career also includes management positions at American Express and Epsilon Interactive. His expertise spans several verticals, having overseen complex technology implementations and developed acclaimed digital campaigns for clients in the financial, real estate, automotive, travel and consumer product industries, among several others.

This announcement follows the tremendous momentum Zeta Interactive has achieved over the past year with its innovative technology platforms. The company earned the prestigious recognition of being named a leader in the email marketing industry by Forrester Research, as well as winning a Tech Awards Circle honor for its groundbreaking Zeta Mail 5.0 technology platform. Zeta Interactive also released an enhanced version of its highly acclaimed Zeta Buzz social media mining technology, which has been recognized by thousands of media outlets since the beginning of the year.  Additionally, the company has added several industry leaders to its executive management team, including naming Sangram Kachwaha the Vice President of Digital Services.

For more information on Zeta Interactive, go to www.zetainteractive.com, or follow the company on Facebook, LinkedIn or Twitter.

About Zeta Interactive

Zeta Interactive is a full-service digital marketing agency offering a wide range of services—from email and search marketing, to Web site development, creative services, social media marketing and mining, and more.  The agency is a Google AdWords qualified company, and has been named among the top digital agencies in the U.S. by Advertising Age, as well as a leader in the email marketing sector by Forrester Research and among the best technology organizations in the world according to Tech Awards Circle.

A leading provider of integrated, interactive services, Zeta Interactive helps marketers realize the full potential of the Internet to build brands, increase sales, improve processes, and reduce costs.  The company's specialty is in crafting strategies and programs for marketers that help them acquire, retain, up-sell, cross-sell and win back their customers—cost effectively and efficiently—by leveraging customer data and insight from individual marketing initiatives to drive even more relevant and rewarding exchanges across all media and channels.  The company does so by providing superior proprietary technology and a marketing approach that is focused on accountability, measurability and ROI metrics.

Headquartered in New York City, Zeta Interactive has more than 300 employees worldwide located in California, Florida, Idaho, Nevada, New Jersey, Texas, and India. The company serves more than 200 clients currently, including such world-class companies as Live Nation and Sony Electronics Inc.  For more information please visit: www.zetainteractive.com.  

SOURCE Zeta Interactive

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