Zeta Interactive Announces Winners of 2011 Zeta Buzz Awards

NEW YORK, Jan. 24, 2012 /PRNewswire/ -- Zeta Interactive, a leading full-service digital marketing agency, today announced the winners of the 2011 Zeta Buzz Awards, an annual ranking of the best buzzed brands, people and stories of the calendar year.

This year's Zeta Buzz Awards covered more than a dozen categories, ranging from brands to public figures to national events and stories that grabbed headlines over the past year. Zeta Interactive looked at more than 50 nominees for each category, and determined the winners based on a combination of volume of posts and the positive vs. negative tonal breakdown of each post.

Some of the notable winners from the 2011 Zeta Buzz Awards include:

• Top CEO of 2011
  • Winner: Steve Jobs, Apple
• Best Retail Brand of 2011
  • Winner: Amazon.com
• Best Advertisement of 2011
  • Winner: E-Trade, "Enzo the Tailor"
• Best Financial Services Brand of 2011
  • Winner: E-Trade
• Best Social Networking Site of 2011
  • Winner: Twitter
• Best Pharmaceutical Category of 2011
  • Winner: Novartis
• Best Beverage of 2011
  • Winner: Diet Coke
• Best E-Reader of 2011
  • Winner: iPad
• Best Media Personalities of 2011
  • Winner: Anderson Cooper
• Best News Outlet of 2011
  • Winner: Huffington Post
• Top Tech Controversy of 2011
  • Winner: BlackBerry Outage
• Best Automobile of 2011
  • Winner: Nissan Altima
• Best Celebrity Couple of 2011
  • Winner: Lamar Odom and Khloe Kardashian

A complete list of Zeta Buzz Award winners and runners-up is available by visiting: http://www.zetainteractive.com/blog/2012/01/fourth-annual-zeta-buzz-social-media-awards/

"2011 was a milestone year in the world of online chatter," said Minna Rhee, CEO of Zeta Interactive. "With consumers more active than ever before on social networks, blog sites, message boards and other online communities, the findings of the Zeta Buzz Awards this year are more significant than ever before, showcasing brands and newsmakers that have proven their ability to interact and build strong relationships with their audience online."

Zeta Interactive has used the Zeta Buzz technology for several years to measure buzz surrounding popular current event topics and social trends, including: the annual Super Bowl advertising buzz report, the financial crisis, brand and retail stories, sports and entertainment events, holiday shopping, and many other topics of public interest. A growing number of organizations rely on the technology and Zeta Interactive's team of digital experts to better understand their customer needs, garner consumer feedback, and collect vital competitive intelligence to help drive decisions regarding their brands and products.

For more information on Zeta Interactive, including a full listing of company locations, clients and executives, please visit: www.zetainteractive.com.

About Zeta Interactive

Zeta Interactive is a digital marketing agency focused on providing its clients with a unique combination of strategic services and best-of-breed technology platforms including Branding and Creative, Web Development, Media Planning, Email Marketing, SEM, SEO, Social, Mobile and Digital Publishing.  The company's specialty is in crafting strategies and programs for marketers that help them acquire, retain, up-sell, cross-sell and win back their customers—cost effectively and efficiently—by leveraging customer data and insight from individual marketing initiatives to drive even more relevant and rewarding exchanges across all media and channels. 

Headquartered in New York City, Zeta Interactive has more than 300 employees worldwide located in California, Idaho, Nevada, New Jersey, and India. The company serves more than 200 clients currently, including such world-class companies as Century 21, HP, and Sony. For more information please visit: www.zetainteractive.com.

Media Contact:
Matt Rizzetta
North 6^th Agency, Inc.
212-334-9753
[email protected]

SOURCE Zeta Interactive

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