Zeta Interactive Announces Summer Speaking Schedule; Debuts with Panel Discussion at Digital Marketing Days this Week

NEW YORK, June 15 /PRNewswire/ -- Zeta Interactive, a leading full-service digital marketing agency, today announced its CEO, Al DiGuido will speak at some of the most prestigious marketing and digital media industry conferences over the summer months. This includes a speaking session at Digital Marketing Days, taking place this week in New York, as well as the chairperson role for Email Marketing Day at eTail East in Baltimore in August.

Among the conferences at which DiGuido and the Zeta Interactive executive team will be speaking at include:

• Digital Marketing Days 2010 (June 15): Zeta Interactive's CEO Al DiGuido will be co-hosting a panel discussion on effective email marketing for decentralized organizations. Digital Marketing Days, which has earned a reputation as one of the digital industry's most influential trade shows, will be taking place from June 14-16 in New York City. Zeta Interactive's panel discussion will begin at approximately 1:30 pm on June 15.  
• DPAC 2010 (June 24): Zeta Interactive's CEO Al DiGuido will be moderating a special speaking session on the next generation of e-readers, discussing the choices and strategies that advertisers need to implement in order to capitalize on the popularity of these devices. DiGuido will be joined by executives from leading publishing and retail brands such as Kobo, Barnes & Noble and iVillage. The panel will take place at 4:05 pm on June 24 from DPAC in New York City.
• eTail East (August 9): DiGuido will also serve as Chairperson of Email Marketing Day at eTail East 2010, the premier internet retail conference for marketing and e-commerce executives, where he will kick off the event with opening remarks. Throughout the event, the Zeta team will be lending insights and discussing strategies with high level retailers in order to help them craft the most targeted and relevant digital marketing programs for their brand. This includes a luncheon workshop on effective cross-channel creative. eTail takes place August 9-12 in Baltimore, MD.

"We are delighted to be speaking at some of this year's most influential events in our industry," said Al DiGuido, CEO of Zeta Interactive "The fact that Zeta Interactive was invited to participate at these shows validates our position as visionaries in the digital marketing arena, and illustrates that we are constantly on the cutting edge of new strategies and advancements in the space. We look forward to sharing valuable insights and engaging commentary into some of the most crucial challenges that digital marketers are faced with in today's environment when we speak at these events."

This announcement follows the tremendous momentum the Zeta Interactive team has achieved over the past year, including being named an email marketing Leader by Forrester Research, and winning the prestigious Tech Circle Awards for its ground-breaking email platform, Zeta Mail.  Additionally, the agency has added several leading companies to its growing client roster of more than 300 global customers, including Ferrari North America, STIHL Inc., Empire Education group, and many others. The company has also experienced steady revenue growth, particularly in their email marketing division, which has grown by more than 20% alone since the beginning of the year.

The company has also been included in news stories by thousands of media outlets, ranging from leading business media such as the Wall Street Journal, Fox Business Network and The New York Times to influential marketing and advertising trade media such as Advertising Age and Adweek to special interest publications from all types of industries. The Zeta executive team has become popular on the industry speaking circuit, appearing at IAB Mixx Conference, eM+C's All About Email, Gridley & Co. Marketing Conference, among many venues.

For more information on Zeta Interactive, go to www.zetainteractive.com, or follow the company on Facebook, LinkedIn or Twitter.

About Zeta Interactive

Zeta Interactive is a full-service digital marketing agency offering a wide range of services—from email and search marketing, to Web site development, creative services, social media marketing and mining, and more.  The agency is a Google AdWords qualified company, and has been named among the top digital agencies in the U.S. by Advertising Age, as well as a leader in the email marketing sector by Forrester Research and among the best technology organizations in the world according to Tech Awards Circle.

A leading provider of integrated, interactive services, Zeta Interactive helps marketers realize the full potential of the Internet to build brands, increase sales, improve processes, and reduce costs.  The company's specialty is in crafting strategies and programs for marketers that help them acquire, retain, up-sell, cross-sell and win back their customers—cost effectively and efficiently—by leveraging customer data and insight from individual marketing initiatives to drive even more relevant and rewarding exchanges across all media and channels.  The company does so by providing superior proprietary technology and a marketing approach that is focused on accountability, measurability and ROI metrics.

Headquartered in New York City, Zeta Interactive has more than 300 employees worldwide located in California, Florida, Idaho, Nevada, New Jersey, Texas, and India. The company serves more than 200 clients currently, including such world-class companies as Live Nation and Sony Electronics Inc.  For more information please visit: www.zetainteractive.com.  

SOURCE Zeta Interactive

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