ZENEDGE Announces Next Generation Bot Management Platform

SAN FRANCISCO and AVENTURA, Fla., Feb. 13, 2017 /PRNewswire/ -- RSA Conference 2017 -- ZENEDGE, a leading provider of cloud-based, artificial intelligence (AI) driven Web Application Firewall (WAF), malicious bot detection and DDoS cybersecurity solutions, announced today ZENEDGE Bot Manager, a next generation bot management platform with advanced functionality including Human Interaction Challenge, featuring bot detection and mitigation technology based on user behavioral analysis, and Device Fingerprinting, leveraging 50+ attributes to detect and mitigate sophisticated bots.

Bad bot traffic - comprising of ad fraud, scrapers, spammers and hacking bots, continues to wreak havoc on web applications, further stressing the need and urgency for organizations to implement a comprehensive and effective bot management strategy.

"Bot detection and prevention continue to be top of mind for organizations as web applications including classifieds, real estate portals, e-commerce and travel sites are regularly targeted, resulting in performance, financial and data loss," said Yuri Frayman, CEO of ZENEDGE. "ZENEDGE Bot Manager is specifically designed to address today's increasingly complex challenges of bot detection, mitigation and management."

ZENEDGE Bot Manager featuring Human Interaction Challenge and Device Fingerprinting:
ZENEDGE Bot Manager further enhances the advanced malicious bot detection and mitigation capabilities ZENEDGE delivered to market in 3Q2016, which includes bot detection techniques such as IP rate limiting, CAPTCHA protection and JavaScript Challenge to identify and block bad and/or suspicious bot activity and to defend against web and data scraping bots, while making sure legitimate bot traffic from web search crawlers (e.g. Google, Bing, Yahoo), media (e.g. Facebook, CNN), trading (e.g. Kayak, Expedia, PsychTrade) and other good and authorized bots continue to access web applications as intended. ZENEDGE Bot Manager builds on this strong foundation and delivers advanced human interaction challenge and device fingerprinting capabilities.

Human Interaction Challenge identifies normal usage patterns for each web application based on user/visitor behavior analysis, and provides customizable security postures for bots that deviate from the standard usage behavior, activity, or frequency.  This allows for a significantly more thorough bot management strategy, effectively identifying and blocking more capable bots that manage to circumvent traditional bot detection mechanisms and prevention capabilities by mimicking real user browsers.

Device Fingerprinting generates a hashed signature of both virtual and real browsers based on 50+ attributes. These proprietary signatures are then leveraged for real-time correlation to identify and block malicious bots.

ZENEDGE is demonstrating ZENEDGE Bot Manager along with the company's award winning and market leading web application firewall and DDoS mitigation solutions at the RSA Conference 2017 in Moscone Center in San Francisco, February 13^th through the 16^th at Booth N4701.

Additional Resources:

• Contact us to see the ZENEDGE platform in action
• Watch ZENEDGE CTO Leon Kuperman articulate the ZENEDGE value proposition
• Read our blog
• Follow us on LinkedIn
• Follow us on Twitter

About ZENEDGE
ZENEDGE a leading global provider of cloud-based, artificial intelligence (AI) driven Web Application Firewall (WAF), malicious bot detection and DDoS cybersecurity solutions. ZENEDGE protects over 800,000 web applications and networks for organizations in eCommerce, Energy, Entertainment, Financial Services, Gaming, Government, Healthcare, Media and Technology industries. ZENEDGE is headquartered in Aventura, Florida. For more information, visit www.zenedge.com.

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SOURCE ZENEDGE

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