Zeel Acquires MassageNow

Largest on-demand massage company enhances in-home and in-spa offerings with purchase

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Jun 21, 2016, 08:00 ET

NEW YORK, June 21, 2016 /PRNewswire/ -- Zeel, the company that invented Massage On Demand® and brings same-day, in-home massage to consumers, announces the acquisition of MassageNow from parent company Locality. The acquisition allows Zeel to significantly increase its market share in New York City and San Francisco, while rapidly growing its Zeel Spa offering. MassageNow, which partners with high-end spas to fulfill last-minute spa massage appointments, launched in 2014.

"When we created the Massage On Demand category in 2012, it was a game-changer for the massage industry as a whole. We solved both the customer and therapist need for safe, seamless, same-day, in-home massages," says Samer Hamadeh, CEO, Zeel. "The acquisition of MassageNow takes us further toward our goal of Powering Massage Everywhere®."

MassageNow's customers will be introduced to Zeel's core offering: on-demand, five-star massages, delivered 365 days a year by licensed, vetted massage therapists to homes, hotels, workplaces, and events, in as little as an hour. Instead of searching for last-minute spa appointments at brick-and-mortar establishments, MassageNow customers will be able to have the spa come to them, as early as 8am or as late as 10:30pm, seven days a week. Zeel Massage On Demand is available in 32 cities and their surrounding areas in the United States, with more to come.

MassageNow customers will be migrated to Zeel effective immediately, where they can use their existing MassageNow gift credits to book in-home Zeel Massages in any Zeel location, or purchase a monthly in-home spa massage membership through Zeel's subscription program, Massage Zeelot – the first and only in-home monthly massage program.

In addition, the acquisition further extends Zeel's recently launched Zeel Spa offering. MassageNow's curated roster of spa partners will gain access to the Zeel Spa platform, offering MassageNow spas Zeel's legendary customer service and the ability to order top-level massage therapists to their spas. "Zeel works with some of the top spas in the country, from the Hamptons to San Francisco, and we're looking forward to welcoming MassageNow partners into the fold," continues Hamadeh. "We will work closely with spas that MassageNow services to integrate them into Zeel Spa."

"We're excited that MassageNow has found the perfect home in Zeel," says Jay Shek, CEO of Locality. "Our customers gain access to the best on-demand massage offering, and our spa partners gain the ability to better match their supply to last-minute demand. Meanwhile, Locality can continue to focus on its core offering, allowing customers to compare pricing, hours, and reviews for over 60 local services nationwide."

Locality continues to operate Locality.com, the leading U.S. directory of retail local services. Locality features menus and pricelists for hundreds of thousands of local service businesses and is used by tens of millions of users nationwide. Terms of the acquisition were not disclosed.

About Zeel
Zeel created the Massage On Demand® category in 2012 and was the first company to bring same-day, in-home massages to customers. Zeel is the leading and largest on-demand massage company with more than 6,000 licensed massage therapists in its network. Zeel offers the most reliable on-demand massage service in as little as an hour, or up to a month in advance, seven days a week, 365 days a year, with start times as early as 8am and as late as 10:30pm. Zeel delivers the highest quality, five-star massages from licensed, vetted massage therapists to homes, hotels, workplaces, and events. With best-in-class security protocols and white glove customer service, Zeel customers enjoy a massage in the comfort, convenience, safety, and privacy of the place and time of their choosing. Booking, scheduling, and payment are made easy with the Zeel Massage app for iPhone and Android. Zeel is available in 32 U.S. cities and their surrounding areas, with more locations coming soon.

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SOURCE Zeel