Zebra Technologies' new Self-Service Kiosk Printer Improves Customer Loyalty, & Maximises Worker Productivity

BOURNE END, England, April 15, 2010 /PRNewswire-FirstCall/ -- Zebra Technologies Corporation (Nasdaq: ZBRA) today announces the release of the KR403 kiosk receipt printer, the first product in its new KR400(TM) series. The new KR403 offers a range of printing solutions for self-service customer kiosks and can be utilised across a number of application needs such as loyalty coupons, bill payment, self-ordering at supermarkets and entertainment kiosks.

Designed for easy integration, the KR403 has a compact footprint ideal for space-restricted applications, and it offers a wide range of printer and media mounting configurations. This model also includes expanded memory, increased driver support and Zebra Programming Language command language that allows for expanded integration capabilities. The KR403 is the only kiosk printer on the market offering Unicode-compliant encoding for international character printing and has the most fonts and bar code sets than any kiosk printer - including the GS1 databar barcodes required in retail.

"Kiosks are the best option for staff-constrained retailers focusing on implementing new initiatives to increase customer loyalty and satisfaction," said Peter Gooding, Customer Applications Team Manager, Zebra Technologies Europe Ltd. "Zebra has recognised the increase in demand from both retailers and customers for self-service applications to improve store efficiencies, and created the KR400 series to facilitate those companies looking to invest in this growing trend."

Addressing critical business problems such as limited time and resources, Zebra's new KR403 kiosk receipt printer offers users a flexible solution for kiosks, providing reliability, durability, minimal maintenance and ease-of-use. Benefits by industry include:

    - Retail: Printing transactional receipts to be used for DVD rental,
      photo development, couponing, food ordering, employee self-service
      and product information, customers will experience a more personalised
      store visit.

    - Hospitality and Services: Utilised for informational solutions such as
      payment transactions, hotel check-in, trip planning and easy bill pay,
      the service industry streamlines processes through this product with
      a cost-effective solution.

    - Transportation: Depended on to reduce customer wait times, the KR403
      can facilitate, parking receipts, information access and payment
      transactions, saving organisations time and money.

The KR403 also boasts ROI-increasing capabilities that prevent paper jams to facilitate maximum printer uptime and reduced maintenance, such as the looping presenter with cutter, and a retract-and-retain function to protect customers' private information and reduce litter by retracting any printouts left behind. Automatic remote alerts proactively inform host systems with the results of diagnostic tests to help keep the kiosk up and running.

Available immediately, the Zebra KR403 Kiosk Receipt Printer will be sold primarily through Zebra's vast network of channel partners. For more information, please call +44(0)1628-556000 or visit http://www.emea.zebra.com/en/kiosk

About Zebra Technologies

Zebra Technologies Corporation improves customers' business performance through products and solutions that identify, track and manage assets, transactions and people. In more than 100 countries around the world, more than 90 percent of Fortune 500 companies use innovative and reliable Zebra printers, supplies, RFID products and software to increase productivity, improve quality, lower costs, and deliver better customer service. Information about Zebra and Zebra-brand products can be found at http://www.zebra.com.

SOURCE Zebra Technologies