Zebra Technologies Adopts Digimarc Barcode to Boost Front-of-Store Efficiency for Retailers

BEAVERTON, Ore., July 20, 2016 /PRNewswire/ -- Digimarc Corporation (NASDAQ: DMRC) today announced that Zebra Technologies Corporation, a global leader in providing solutions and services that give enterprises real-time visibility into their operations, has enabled its MP6000 multi-plane bioptic imager to detect Digimarc Barcodes, driving faster retail checkout. Digimarc Barcodes, part of the Digimarc Discover® platform, are not visible to consumers and can be incorporated into virtually any form of media, including product packaging, without taking space compared with traditional UPC barcodes or QR codes.

By deploying the Digimarc® Embedded Software Development Kit (SDK), Zebra's MP6000 bioptic imager allows retailers to scan Digimarc Barcodes on product packaging as well as traditional paper-based 1D barcodes and 2D mobile coupons on shoppers' smartphones. The fully integrated solution can significantly reduce checkout time by increasing the average number of items scanned per minute, helping to improve operating margins, customer satisfaction and cashier productivity for retailers.

"Together with Digimarc, we're offering a solution to quickly scan items without having to find and position the traditional barcode toward the reader, resulting in cost savings for retailers and better experiences for store associates and their customers," said Bob Sanders, general manager and senior vice president of data capture solutions, Zebra Technologies. "Consumers will benefit from shorter wait times at the cash register and find that self-checkout is simple, quick and easy."

"Zebra creates innovative solutions that make shopping a seamless and easy experience for consumers," said Sean Calhoon, vice president of product management, Digimarc. "They are a respected original equipment manufacturer with a global footprint. Their adoption of the Digimarc platform is helping retailers who are adopting Digimarc Barcode to create a more efficient retail environment."

Zebra's MP6000 is the latest product release from a major retail hardware OEM that can read Digimarc Barcodes on product packaging, deli labels, cash register receipts and similar retail and grocery applications.

Learn more about Digimarc Barcode at https://www.digimarc.com/products/discover/barcode.

About Digimarc
Digimarc Corp. (NASDAQ: DMRC), based in Beaverton, Oregon, is the inventor of the Digimarc Discover® platform featuring the imperceptible Digimarc Barcodes for automatically identifying and interacting with virtually any media. The platform enables industrial scanners, smartphones, tablets and other computer interfaces to reliably, efficiently and economically identify traditional barcoded items, along with many other media objects. Digimarc Barcodes are imperceptible to people and do all that visible barcodes do, but perform better. They can be applied to virtually all forms of media. These remarkable capabilities have allowed Digimarc and its business partners to supply a wide range of patented consumer engagement, media management and security solutions across multiple consumer and government industry sectors. Digimarc owns an extensive intellectual property portfolio, with patents in digital watermarking, content identification and management, media object discovery, and intuitive computing more generally. For more information and the latest news, please visit www.digimarc.com and follow on Twitter at @Digimarc.

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SOURCE Digimarc Corp.

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