Zappos.com Launches Zappos Adaptive, a Shopping Experience with Functional and Fashionable Products to Make Life Easier

Zappos Adaptive features new clothing brands such as 4Ward and Independence Day Clothing, boasting fashionable items that are fully reversible, soft to the touch, tagless and free of buttons and zippers. Additionally, Zappos Adaptive offers an extensive line of easy-on shoes including slip-on, bungee and cord, hook and loop, diabetic and orthotic friendly options.  

This initiative is an extension of Zappos' longstanding mission to meet customers' needs and provide the best customer service possible. To support the launch, Zappos has created a dedicated customer loyalty team trained to assist customers shopping for products for special needs. Zappos is also teaming up with Madeline Stuart, a model who advocates for inclusiveness and diversity, and Alexis Wineman, Miss Montana 2012 and autism advocate to help spread the word about this new offering.

"Zappos Adaptive started with a single phone call from a customer looking to exchange a pair of shoes for her grandson who was unable to tie his own laces," said Saul Dave, Director at Zappos. "My disappointment in not being able to replace the shoes inspired me to start this initiative. Through our research we discovered there is a huge underserved community needing clothing and footwear that is both functional and fashionable. We are so excited about the launch of Zappos Adaptive. This is just the beginning!"

For more information, please visit www.zappos.com/adaptive

About Zappos
Established in 1999, Zappos.com has quickly become a leading destination in online apparel and footwear sales by striving to provide shoppers with the best possible service and selection. Zappos currently showcases millions of products from over 1,000 clothing and shoe brands. Zappos is also proud to be rated ELITE by STELLAService and was named a J.D. Power 2011 Customer Service Champion, one of only 40 companies so named in the U.S. More information about the customer service philosophy, unique culture and job openings can be found at http://about.zappos.com. More information about Zappos Insights, and its business membership program can be found at zapposinsights.com. Zappos.com, Inc. is a subsidiary of (AMZN) Amazon.com, Inc.

SOURCE Zappos

Related Links

http://www.Zappos.com