Zales® Launches The Celebration Infinite™ Diamond

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Jun 28, 2022, 08:00 ET

The New Celebration Infinite Diamond features 185 Facets, Three Times More Than Traditional Brilliant-Cut Diamonds

AKRON, Ohio, June 28, 2022 /PRNewswire/ -- Zales is excited to announce the exclusive launch of the Celebration Infinite™ diamond. Each center diamond in the bridal ring collection features an exclusive cut designed with 185 facets, three times more than traditional brilliant-cut diamonds, for breathtaking sparkle. The Celebration Infinite diamond is part of the Celebration Diamond® Collection, a customer favorite which has 14 years of history at Zales as the premier line of certified diamonds expertly cut for excellent light performance.

The additional facets in the Celebration Infinite diamond create more points of reflection, for a stunning display of sparkle. These diamonds are rated "excellent" in all three components of light performance: brilliance, fire, and scintillation.

"At Zales, our goal is to continually innovate and give our customers the best selection of diamonds that can express their love for their partner. That's why we are especially excited to introduce the Celebration Infinite diamond. With three times the facets of a traditional brilliant-cut stone, the diamond delivers the sparkle and shine for consumers looking for an engagement ring that not only celebrates their love, but announces it to the world," says Jamie Singleton, Signet Jewelers' Chief Marketing Officer, and President of Kay, Zales and Peoples.

To highlight the unique facet arrangement of the Celebration Infinite diamond, Zales has created an interactive experience on the Celebration Diamond Collection landing page. Users can view, rotate, and zoom in on a 3D model of the Celebration Infinite diamond, compare against the traditional brilliant cut, and learn more about the exclusive Celebration Infinite diamond engagement ring collection. In stores, jewelry consultants will use this interactive tool on iPads to enrich their presentation of the Celebration Infinite collection.

As part of the launch, the Celebration Infinite collection assortment will feature fifteen new bridal rings and three solitaires available in white or yellow 14K gold, in an assortment of Oval, Round, Pear and Cushion shaped diamonds. These engagement rings start at $3,339.00 and go up to $13,339.00. Celebration Infinite will be available at www.Zales.com starting June 27, 2022, and in select stores on July 1^st, 2022.

About Zales
Zales The Diamond Store® is a leading brand name in fine jewelry retailing. Zales is operated by Signet Jewelers Limited, the world's largest retailer of diamond jewelry. Signet Jewelers® operates approximately 2,800 stores. For additional information on Zales, visit www.Zales.com or follow us on Facebook® (http://www.facebook.com/Zales), Twitter® (www.twitter.com/ZalesJewelers) , YouTube® (https://www.youtube.com/Zales), Pinterest® (www.pinterest.com/ZalesJewelers) and Instagram® (www.instagram.com/ZalesJewelers).

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SOURCE Zales