Z Trim Holdings Wins IFT's "Making Healthy School Meals Easy" Challenge

MUNDELEIN, Ill., July 16, 2012 /PRNewswire/ -- Z Trim Holdings, Inc. (OTC: ZTHO), an agricultural ingredient technology company and producer of cutting-edge functional ingredients, won the IFT's inaugural "Making Healthy School Meals Easy" Challenge with its Smokin' Powerhouse Chili recipe.  See the following link:  http://www.ift.org/Newsroom/News-Releases/2012/June/28/Making-Healthy-School-Meals-Easy-Challenge.aspx.

Z Trim, and the other competitors, were required to convert a recipe from the 2011 U.S. Department of Agriculture (USDA) Recipes for Healthy Kids competition into a manufactured product for widespread distribution and use in school cafeterias.  The products were judged on nutritional content, flavor, cost and feasibility of application in a cafeteria setting.  Notable Judges included Kit Kiefer from the Research Chef's Association and Schwan's Food Service and Executive Chef Charles Wilson from Caesars Palace in  Las Vegas as well as school food service representatives, food scientists, and high school culinary students, including Junior Iron Chef Competition Winners.

"We are thrilled to have the opportunity to show how Z Trim Ingredients can help make healthier the foods that children already like to eat," said Lynda Caroll, Z Trim's VP of Sales and Applications.  "Incorporating Z Trim in the recipe not only produced a great-tasting chili, but also reduced the calorie count enough that we could add a sour cream topping, which helped put our entry over the top." Caroll went on, "The exposure from winning this contest will help us show the food industry and school officials that, by using Z Trim ingredients, children don't have to sacrifice great taste to get better nutrition."

Kit Kiefer, who judged the contest and serves as Director of Culinary Services for Schwan's, commented, "As a leading supplier to the school food service industry, we are constantly focusing on healthy options for kids. In fact we have a tremendous focus on health and wellness throughout our business. Judging this competition certainly helped me understand how important ingredient choices are when developing healthy products that kids and consumers in general enjoy.  Ingredients like Z-Trim allow us to maintain the high level of integrity and quality we are known for while providing a cleaner label and a healthier product. The 1^st place "Smokin Powerhouse Chili" was a standout. It packed a flavorful punch while delivering vibrant flavors loaded with nutrients. This truly is defining the future of food."

ABOUT Z TRIM®

Z Trim Holdings, Inc. (www.ztrim.com) is an agricultural ingredient technology company that owns existing, and has developed new, products and processes to make use of biomass for uses in food and many other industries.   The Company currently sells a line of products to the food industry that can help food manufacturers reduce their costs and help them solve many production problems.  The Company's revolutionary technology provides value-added ingredients across virtually all food industry categories.  The Company's all-natural products, among other things, help to reduce fat and calories, add fiber, provide shelf-stability, prevent oil migration, and add binding capacity – all without degrading the taste and texture of the final food products.  Perhaps most significantly, Z Trim's products can help extend finished products, and thereby increase its customers' gross margins.  Under the direction of new management since December 2007, Z Trim has focused its efforts and resources towards the manufacture, marketing and sales of its industry-changing products, while simultaneously developing related products and processes for both food and industrial ingredients.

Forward-Looking Statements and Risk Factors

Certain statements in this press release are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of Z Trim Holdings to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements. Other factors, which could materially affect such forward-looking statements, can be found in our filings with the Securities and Exchange Commission at www.sec.gov, including risk factors relating to our history of operating losses, that our auditors have expressed substantial doubt regarding our ability to continue as a going concern, the fact that we may dilute existing shareholders through additional stock issuances, and our reliance on our intellectual property. Investors, potential investors and other readers are urged to consider these factors carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements made herein are only made as of the date of this press release and we undertake no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

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SOURCE Z Trim Holdings, Inc.