Z Trim Holdings Adds Top Former Energy Executive to Advisory Board

MUNDELEIN, Ill., July 30, 2012 /PRNewswire/ -- Z Trim Holdings, Inc. (OTC: ZTHO), creator of environmentally-friendly agricultural functional ingredients, today announced the addition of G. Stephen "Steve" Finley, former Chief Financial Officer of Baker Hughes, Inc., to its already impressive Advisory Board. Mr. Finley will assist the management team with strategic planning and business development initiatives involving the Company's brand new industrial ingredients division, which was unveiled just last week and will leverage Z Trim's exclusive technologies to address critical needs in oil drilling, hydraulic fracturing, petroleum coke, steel, aluminum and paper production, and other industries.

Finley, who sits on the Boards of several leading energy-related companies,  has also demonstrated confidence in Z Trim's future by personally investing in the Company through Brightline Ventures. He joins a distinguished assembly on the Z Trim Advisory Board, including:  Gordon Brunner – Former CTO at Procter & Gamble®; Roger Enrico – Former CEO of PepsiCo®; Jack Greenberg – Former CEO of McDonald's®; and James Lawrence – Former CFO of Unilever® and General Mills®, as well as other corporate executives of similar pedigree.

Thanks to their unique characteristics, Z Trim's industrial ingredients provide superior functionality as binders, adhesives, viscofiers and emulsifiers.  "Adding someone of Steve's stature to our team underscores our intention to become a major player in the energy sector," said Steve Cohen, Z Trim's CEO.  "Mr. Finley brings a wealth of experience as well as access to an invaluable network of contacts in major companies that can benefit from our technology and products."

"I am excited to help Z Trim penetrate a number of new markets with its unique ingredients," said Steve Finley. "Its technology certainly fits the criteria of being in the 'right place at the right time' given the global shortage of guar gum and the need for environmentally-friendly products in many industrial sectors."

ABOUT Z TRIM®

Z Trim Holdings, Inc. (www.ztrim.com) is an agricultural ingredient technology company that owns existing, and has developed new, products and processes to make use of biomass for uses in the food and industrial markets. The Company's food division currently sells a line of products to the food industry that can help food manufacturers reduce their costs and help them solve many production problems. The Company's revolutionary technology provides value-added ingredients across virtually all food industry categories.  The Company's all-natural products, among other things, help to reduce fat and calories, add fiber, provide shelf-stability, prevent oil migration, and add binding capacity – all without degrading the taste and texture of the final food products. Perhaps most significantly, Z Trim's products can help extend finished products, and thereby increase its customers' gross margins. The Company's industrial division, opened in 2012, plans to sell eco-friendly ingredients to oil drilling, fracking, petroleum coke, steel/aluminum, paper and other industries. The Company's industrial ingredients are highly functional in applications for adhesives, binders, viscofiers and emulsifiers.

Forward-Looking Statements and Risk Factors

Certain statements in this press release are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of Z Trim Holdings to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements. Other factors, which could materially affect such forward-looking statements, can be found in our filings with the Securities and Exchange Commission at www.sec.gov/, including risk factors relating to our history of operating losses, that our auditors have expressed substantial doubt regarding our ability to continue as a going concern, the fact that we may dilute existing shareholders through additional stock issuances, and our reliance on our intellectual property. Investors, potential investors and other readers are urged to consider these factors carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements made herein are only made as of the date of this press release and we undertake no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

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SOURCE Z Trim Holdings, Inc.