Z Trim Doubles Sales to Walden Farms

MUNDELEIN, Ill., July 14 /PRNewswire-FirstCall/ -- Z Trim Holdings, Inc. (OTC Bulletin Board: ZTHO), manufacturer of multifunctional dietary fiber ingredients for the food industry, today announced it has doubled its sales to Walden Farms over the same period last year. Walden Farms manufactures and sells of a variety of delicious food products that are free of gluten, sugar, carbohydrate, calories, fat and cholesterol.

Z Trim corn fiber, a non-caloric multifunctional ingredient used in a variety of applications throughout the food industry, is used by Walden Farms in their complete line of fat free and sugar free sauces, dressings, dips and spreads to provide a quality texture without contributing calories, a dual benefit unattainable with gums and starches, according Dr. Brian Sherwood.

"Z Trim gives us the right pourability along with a thick, rich, and smooth mouthfeel," he said.

Walden Farms' increase in volume purchases of Z Trim is due to a sustained surge in the retail sale of Walden Farms products.  Dr. Sherwood attributes the increase in consumer sales of Walden Farm products to a variety of factors, most notably due to an increasing number of consumers eating at home and looking closely at how their diets affect their health. "It just exploded around January and hasn't let up," Dr. Sherwood said.  Walden Farms recently added a few new products to their line, all of which contain Z Trim.

Z Trim CEO Steve Cohen sees the doubling in sales of Z Trim to Walden Farms over the past year as indicative of increased interest in Z Trim's multifunctional advantages from the food industry in general.

"This application demonstrates perfectly the value Z Trim provides in just one of its many areas of functionality," he said.  "Whether our customers are seeking solutions based on clean labels and better nutritionals, or looking strictly at performance or cost-in-use advantages, we're able to provide a solution," he added. "We look forward to continuing to contribute to Walden Farms expanding presence in marketing foods for restricted diets."

Walden Farms products are available at major grocery chains, small grocery outlets, and via the Internet. They are also available to foodservice and restaurants.

Z Trim Holdings Inc. will feature a display of Walden Farms products at their booth (#3454) at the Institute of Food Technologists (IFT) Annual Meeting and Food Expo 2010 at McCormick Place in Chicago, July 18-20.

ABOUT Z TRIM®

Z Trim Holdings, Incorporated, http://www.ztrim.com, deploys technology, formulation, and product performance solutions built around cutting edge multifunctional dietary fibers for both domestic and international food markets. Made from either corn bran or oat hulls, Z Trim® fiber ingredients contribute multifunctional attributes for food product design and processing, including moisture management, texture and appearance quality, fat and calorie reduction, clean labeling, and cost-control.  Z Trim® can provide enhanced eating quality, outstanding product performance, and frequently, improved nutritional profiles in meats, sauces, dressings, microwaveable hand-held snacks, baked goods, fillings, toppings, prepared meals, ice cream, cream cheese, dips, and many other food products.

ABOUT WALDEN FARMS

Walden Farms, http://waldenfarms.com, manufactures and sells a variety of delicious food products that are free of gluten, sugar, carbohydrate, calories, fat and cholesterol. Their products are available at major grocery chains, small grocery outlets, and via the Internet. They are also available to foodservice and restaurants.

Forward-Looking Statements and Risk Factors

Certain statements in this press release are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of Z Trim Holdings to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements. Other factors, which could materially affect such forward-looking statements, can be found in our filings with the Securities and Exchange Commission at www.sec.gov, including risk factors relating to our history of operating losses, that our auditors have expressed substantial doubt regarding our ability to continue as a going concern, the fact that we may dilute existing shareholders through additional stock issuances, and our reliance on our intellectual property. Investors, potential investors and other readers are urged to consider these factors carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements made herein are only made as of the date of this press release and we undertake no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

SOURCE Z Trim Holdings, Inc.

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