Yummie By Heather Thomson Launches Bras: The Next Woman's Movement

The Bra You Want to Wear, Not the Bra You Have to Wear!

News provided by

Jun 02, 2014, 01:15 ET

NEW YORK, June 2, 2014 /PRNewswire/ -- Yummie by Heather Thomson, the New York-based shapewear, intimates and lifestyle brand, announces the launch of Yummie Bras – the next woman's movement! Yummie Bras is the brand's next step in offering women a full line of everyday intimates, designed for comfort and confidence to live in day-in and day-out!

Yummie by Heather Thomson Launches Bras: The Next Woman's Movement (PRNewsFoto/Yummie by Heather Thomson)

Yummie Bras, debuting in stores and online in June 2014, is the perfect marriage of fashion and function, where comfort comes first. It is an entirely new category, not only for the Yummie by Heather Thomson brand, but for the women's intimates market. The new bra collection features styles with a contemporary aesthetic that offer a broad size range with varied coverage and support. Its modern design is closure free for a smooth and clean line and offers full back coverage for extra support. Yummie bras are meant to carry women through day and night.

"As my brand continues to grow, I'm constantly searching to fill a void in women's wardrobes by identifying 'problem areas,' both physically and figuratively," said Heather Thomson, Founder and Chief Creative Officer of Yummie. "With the launch of everyday foundation pieces, Yummie is expanding beyond shapewear into new and exciting classifications. Shapewear is in our roots but our future will offer women a comfortable, fashionable and innovative foundation that redefines the modern-day intimates market. It's a bra for the woman who wants to rock what she's got!"

Yummie Bras will feature six different styles from two different collections, Simply Modern Fit and Comfortably Fit. The Simply Modern Fit bras are made with LYCRA® Beauty that offers a soft, ultra-thin and breathable fabric. This collection includes four styles: a day bra with fully adjustable straps and supportive double layer for moderate coverage; a plunge bra; an unlined underwire bra with wide straps, a bonded frame and wired cup for added bust shape; and a full coverage day bra which features wide straps with an extra wide back. Each style comes in Black, Hush and Mink and retails for $38 at Yummielife.com.

The Comfortably Fit collection of bras offers two styles in four seasonless color tones – black, white, mink and hush. The Audrey Seamless Day Bra and Mallory Seamless Racer Back Bra feature adjustable straps and premium fabric that is lightweight and soft to the touch. The Seamlessly Shaped Comfort Control bras are designed with Outlast® Technology, which regulates body temperature between hot and cold, and retail for $34 or 2 for $58 at Yummielife.com.

ABOUT YUMMIE BY HEATHER THOMSON

Heather Thomson revolutionized the shapewear industry with the launch of her patented Original Yummie Tummie tank in 2008. Thomson continues to evolve the brand each season. In 2011, Thomson launched her Yummie Denim collection which has reformed the premium denim industry with pieces that lift, support and slim without losing their shape. Most recently, Thomson launched leggings for fall 2012 that offer 360 degree shaping throughout the waist and legs. Yummie by Heather Thomson is today's leading hybrid of fashion meets function, an accessory that can be added for any occasion and any body type to make women feel confident, comfortable and stylish. It's a modern collection of wardrobe layering basics that are meant to be seen. Yummie by Heather Thomson is limitless design, always versatile and functional to the everyday women. Each piece in the collection smoothes and shapes to take pounds and bumps off a woman's appearance. Recognized as a leading innovator in shaping technology, Thomson has been issued a number of patents for her Yummie by Heather Thomson designs. Yummie by Heather Thomson currently has distribution agreements in the United Kingdom, Ireland, Germany, Switzerland, Austria, Australia, the United Arab Emirates, Saudi Arabia, Kuwait and other Middle Eastern countries as well as extensive direct sales to more than 20 other countries. Please visit http://www.YummieLife.com for additional information.